
Product Marketing Manager - Security Ops Products and Services
- Canada
- Permanent
- Temps-plein
- Messaging and positioning: Create bold, memorable, and consistent positioning statements, messaging, and associated proof points that differentiate Sophos' offerings in the market
- Collateral development: Deliver and maintain marketing collateral for Sophos' Security Operations products and services that articulate compelling value propositions to customers, partners, and prospects
- Product and service launches: Plan and launch new products and services, capabilities, and releases, engaging with cross-functional teams for launch execution
- Go-to-marketing strategy: Collaborate with Product Management teams and other internal stakeholders to identify buyer needs and opportunities to drive awareness and adoption of Sophos' SecOps products and services.
- Sales enablement: Understand and support our sales channels; train Sales teams and Partners on the problems we solve for our customers and develop internal tools and external collateral and teach them how and when to use it
- Market and competitive intelligence: Maintain knowledge of competitors' product and services offerings and positioning in the market
- Strategic planning: Assist in identifying market opportunities and gaps in offerings to ensure that Sophos products and services remain competitive and differentiated in the marketplace
- Measure progress and activities: Assess the effectiveness of Product Marketing initiatives on an ongoing basis, and report on objectives and status to business partners and management
- 5+ years of experience in security software and/or services, with domain expertise in threat detection and response (e.g., EDR, XDR, etc.) offerings and/or managed services (e.g., MDR, DFIR, MSSP, etc.)
- Understanding and affinity for technology and ability to learn technical product details
- Exceptional written communication and content creation skills; ability to distill complex concepts into clear, compelling messages
- Excellent interpersonal, communication, and presentation skills; ability to deliver presentations that inspire audiences with varied technical expertise
- Intellectual curiosity, creativity and a well-rounded understanding of marketing strategies and tactics (content creation, social media, PR, SEO, etc.)
- Strong cross-functional collaboration skills and comfort with high-visibility initiatives.
- Demonstrated ability to work independently, managing resources and several projects simultaneously
- Strategic thinking, and the ability to turn vision into structured plans and actions.
- Strong work ethic, integrity, and organizational skills