
Senior Product Marketing Manager, Dash Growth
- Canada
- 138.600-187.500 $ par an
- Permanent
- Temps-plein
- Serve as the product marketing lead embedded in Dash' Growth vertical, collaborating with cross-functional partners to shape and execute strategies that improve metrics across the user journey, from acquisition to retention and expansion.
- Collaborate on the design and analysis of growth experiments across activation, onboarding, and conversion flows; translate learnings into actionable next steps and repeatable frameworks.
- Craft insights-driven and audience-specific messaging that clarifies Dash's differentiation in a rapidly evolving market.
- Own multi-phase go-to-market strategy and execution for feature launches and growth initiatives, coordinating closely with stakeholders in Marketing, Brand, Sales, and Customer Success.
- Translate experiment learnings into actionable go-to-market levers, including onboarding flows, lifecycle touchpoints, activation campaigns, and positioning updates across web and in-product surfaces.
- Represent customer needs in planning, ensuring growth strategies drive meaningful adoption, engagement, and retention.
- 5+ years of experience in product marketing, ideally in B2B SaaS with a focus on product growth.
- Strong understanding of SaaS growth strategies, including onboarding, activation, lifecycle, and conversion flows.
- Strong analytical skills with hands-on experience running or partnering on growth experiments, interpreting results, and influencing product or marketing decisions.
- Proven success in 0-1 product launches, driving adoption and market penetration for new solutions.
- Excellent storytelling skills-able to distill technical concepts into clear, compelling narratives.
- Strong cross-functional collaboration skills, with the ability to work effectively with Product, Sales, and Marketing teams.
- Analytical mindset with experience leveraging data to measure performance and optimize growth and marketing strategies.
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience in both product-led and sales-led go-to-market motions.
- Familiarity with marketing or positioning AI-powered tools, with sensitivity to trust, privacy, and differentiation in a rapidly evolving space.
- Competitive medical, dental and vision coverage*
- Retirement savings through a defined contribution pension or savings plan**
- Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
- Income Protection Plans: Life and disability insurance*
- Business Travel Protection: Travel medical and accident insurance*
- Perks Allowance to be used on what matters most to you, whether that's wellness, learning and development, food & groceries, and much more
- Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
- Mental health and wellness benefits