Retention Manager
MindGeek Voir toutes les offres
- Montréal, QC
- Permanent
- Temps-plein
- Develop and execute retention strategies to reduce churn and increase member lifetime value.
- Analyze user behavior and membership data to identify trends, pain points, and opportunities for improvement.
- Design, implement, and optimize A/B tests to evaluate the effectiveness of retention initiatives.
- Track and report on key retention metrics, providing monthly insights and actionable recommendations to senior leadership.
- Oversee and enhance the Loyalty Program, ensuring it is engaging, competitive, and optimized on a quarterly basis.
- Collaborate with Product, Marketing, Customer Support, and Data teams to deliver seamless and engaging user experience.
- Develop and maintain member communication strategies, including email, in-app messaging, and push notifications, to drive engagement and loyalty.
- Conduct regular competitor analysis and stay updated on industry best practices to ensure our retention strategies remain ahead of the curve.
- Manage retention-related budgets and resources efficiently.
- Gather and act on member feedback to continuously improve membership experience.
- Build and manage a small team of retention specialists.
- 5+ years of experience in a Retention Manager or similar role, preferably within a digital subscription or membership-based business.
- Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's degree preferred).
- Demonstrated success in reducing churn and increasing member value through data-driven strategies.
- Strong experience with A/B testing, cohort analysis, and retention analytics.
- Proficient in analytics tools and CRM platforms.
- Excellent project management, organizational, and communication skills.
- Experience managing and optimizing loyalty or rewards programs.
- Ability to work independently, prioritize tasks, and thrive in a fast-paced environment.
- Creative thinker with a passion for improving user experiences.
- Experience in the adult entertainment or digital media industry.
- Familiarity with user segmentation, personalization, and lifecycle marketing.
- Experience with subscription billing systems, user journey mapping, and process optimization.