Brand Marketing Manager

• Drive end-to-end campaign execution, developing detailed workbacks, timelines, and deliverables
• Partner cross-functionally to ensure cohesive, on-brand campaign presentation across all channels
• Act as the primary liaison across teams, ensuring alignment and clarity throughout execution
• Review and approve campaign assets to ensure consistency and brand integrity
• Lead executional relationships with external partners, vendors, and agencies
• Maintain and optimize the marketing calendar, improving processes, timelines, and approvals
• Champion a culture of accountability, ownership, and collaboration across teams

• Collaborate with the Director of Brand Marketing to develop insight-driven, compelling marketing briefs
• Ensure strategies are grounded in data to drive performance, relevance, and continuous improvement
• Support evolution of brand positioning, guidelines, and consumer segmentation using research and insights
• Lead the brand’s presence in key cultural moments in partnership with PR, ensuring relevance and resonance
• Develop “retailtainment” strategies to elevate in-store experiences and drive engagement and conversion
• Own strategy and execution for key sale moments, including creative development and campaign rollout
• Monitor brand and competitor performance to identify opportunities, risks, and optimizations

• Contribute to post-campaign analyses, capturing insights and learnings for future growth
• Support development of presentations, decks, and tools that communicate brand strategy and performance
• Assist with administrative and operational tasks to support team effectiveness

• Bachelor’s degree in Marketing or a related field, with 5+ years of experience in brand or campaign marketing (in-house or agency)
• Strong strategic and critical thinking skills, with experience across brand strategy, campaign development, and execution
• Proven project management and organizational skills, with the ability to manage multiple priorities and timelines
• Experience leveraging consumer and sales data to inform strategy and decision-making
• Deep understanding of consumer behavior, segmentation, and targeted marketing approaches
• Passion for fashion, retail, and the outdoors is a strong asset
• Collaborative mindset with the ability to influence cross-functional teams and external partners
• Demonstrated leadership capability with a passion for developing and inspiring others
• Balanced analytical and creative thinking
• Excellent written and verbal communication skills

Roots Canada