
Sr. Brand Manager, Potato - Canada Retail (Mat Leave contract)
- Toronto, ON
- 107.600-143.500 $ par an
- Temporaire
- Temps-plein
- Business owner responsible for P&L management of McCain’s retail potato business.
- In depth analysis of the market/consumer/trends and development of key strategies across the 4P's.
- Development and approval of the business and brand plan; setting the strategic vision for the business and adjusting as needed.
- Development of strategic programs and advertising campaigns to deliver against brand objectives.
- Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans.
- Manages and motivates team of two direct reports as well as cross-functional team members in a broader matrix environment.
- Has an in depth understanding of the Canadian Retail environment and understands overall market trends.
- Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward.
- Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct reports.
- Has led product launches, IMC and brand planning.
- Has some experience with mentoring or leading a team of directs.
- Is familiar with managing a complex portfolio within a global operating environment.
- Passionate about the food industry.
- Bachelor’s or advanced degree in Marketing, Business Administration.
- Minimum 7 years of brand management experience in retail CPG, preferably in food.
- Strong ability to execute combined with strategic ability.
- Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.
Division: NA Potato
Department: Marketing Canada Retail
Location(s): CA - Canada : Ontario : TorontoCompany: McCain Foods (Canada)