KINESSO - Manager, Shopper & Retail Media

• Build and maintain strong client relationships to ensure timely delivery of Shopper Marketing campaigns and plans.
• Ensure the accuracy of deliverables, including client-facing documents, budget stewardship, and billing.
• Proactively manage client expectations, ensuring clear and effective communication.
• Prepare and deliver tailored client presentations based on the audience, from senior executives to junior team members.

• Developing strong relationships with Retail Media Network key stakeholders at multiple levels.
• Oversee day-to-day relationships with media partners and support the Director in negotiations for commerce media programs.
• Recommend and leverage innovative media vehicles, including Retail Media Networks (RMNs), to drive impactful results.

• Define shopper program objectives and strategies that align with brand marketing goals and client business priorities.
• Develop and implement shopper marketing plans informed by industry trends and market insights.
• Work with the internal cross-functional team (Planning, Director) and external (Client Shopper teams) to develop optimal and actionable strategies, concepts and tactics
• Craft and execute go-to-market strategies, integrating Shopper Marketing with digital retail media tactics for holistic performance.
• Analyze learnings from past campaigns and apply them to future initiatives.
• Monitor and share trends in shopper marketing and retail media to identify opportunities for innovation and growth.
• Support the development, presentation, management, and measurement of commerce media programs.
• Ensure strategic consistency across all elements of plan development and implementation.
• Support building connectivity between shopper marketing and digital retail media tactics to drive holistic performance.

• Managing project status and budget communication with client teams and obtaining approvals
• Managing Shopper program timelines, approval processes, and program synergy.
• Ensure accurate stewardship and management of budgets, including alignment with client billing processes.

• Support the buying process and ensure stewardship for media programs.
• Develop and manage project timelines and budgets.
• Manage communication of project status and budget to client teams.
• Measure media performance throughout all campaign stages to ensure objectives and strategies meet or exceed client expectations.
• Engage on the selection and deployment of innovative media vehicles in line with media strategies.

• Measure post-promotion or post-campaign results using client and retailer-provided data and provide actionable insights to optimize future efforts.
• Deliver comprehensive performance analyses, ensuring campaigns align with set objectives and strategies.

• Strong project management experience in Commerce, Shopper Marketing, and/or Retail Media.
• Proven experience working with omni-channel Retail Media Networks; familiarity with Advanced Media and Walmart Connect media is highly desirable.
• Previous experience in an advertising agency, in CPG, or within a commerce media environment is strongly preferred.
• Understanding of broader media planning and buying, with the ability to ensure seamless integration with wider media objectives.
• Demonstrated ability to interpret and analyze data to shape go-to-market strategies and optimize performance.
• Experience working across multiple client accounts and diverse business categories.
• Excellent verbal and written communication skills, with the ability to present complex information clearly to diverse client audiences.
• Proven ability to work effectively within a team environment while fostering cross-team communication and collaboration across functions.
• Strong enthusiasm for retail media, commerce strategy, data-driven marketing, emerging media, and innovative technology solutions.
• Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

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