International Analytics Manager
Adastra Corporation
- Markham, ON
- Contrat
- Temps-plein
- Analytical Expertise:
- Proficient in SQL for data querying
- Identify business questions and develop analytical approaches to address them
- Translate complex data insights into clear, actionable summaries for stakeholders and executives
- Distill large datasets into concise, meaningful takeaways
- Support user acceptance testing (UAT) for database updates
- Assist data teams in root cause analysis (RCA) for issues and bugs
- Campaign Activation and Enablement:
- Assess data requirements for 1:1 marketing campaigns and ensure data readiness for smooth execution, including test/control design and success metrics
- Analyze audience segmentation opportunities to enhance fan engagement
- Performance Monitoring and Optimization:
- Track the effectiveness of go-to-market (GTM) strategies using KPIs and attribution models
- Evaluate progress toward fanbase growth objectives
- Deliver regular performance reports to senior leadership
- Participate in strategic discussions and provide insights to stakeholders, including VP-level executives
- Cross-Functional Collaboration:
- Partner with marketing, international, legal, and other teams to align on strategy and execution
- Promote a collaborative culture that values knowledge sharing and innovation
- Work with data engineering to define business requirements
- Coordinate with third-party vendors on data definitions and needs
- GTM Strategy Support:
- Collaborate with regional teams to develop analytics and segmentation plans tailored to local GTM strategies
- Establish clear goals, KPIs, and success metrics
- Design audience segments and marketing initiatives that reflect regional preferences
- Bachelor’s degree in Business, Marketing, Sports Management, Economics, Analytics, or a related field
- Minimum 3 years of experience with SQL, Python, or similar coding languages
- At least 5 years of experience managing stakeholder relationships
- Strong analytical and data interpretation skills
- Excellent verbal and written communication skills
- Familiarity with consent management and identity resolution
- Deep interest in sports and awareness of global fan cultures
- Background in marketing or GTM analytics
- Opportunity for advancement and career progression
- Competitive compensation package
- Comprehensive benefits plan
- Successful referral program
- Satisfaction of working for a reputable company
- A flexible, dynamic, and diverse workplace