Our client, an established and growing Canadian manufacturer of high-quality, premium meat snacks is seeking a National Sales Manager to join their team! This critical role is responsible for driving the growth and presence of their products in Canadas grocery, health & wellness, gas/convenience and drug store channels. This role balances direct sales, strategic relationship management, and operational leadership of sales brokers and a distributor network. Candidates must have prior experience in CPG grocery sales and be familiar with managing brokers and distributors in a multi-channel environment. This position is ideal for driven sales professionals who thrive in an entrepreneurial setting. Our client offers a remote work arrangement, with occasional travel across Canada (4-6 trips annually).Benefits of working for our client:
Exciting opportunity to join an established and growing company as a key member of a close-knit team
Competitive compensation package
Remote work arrangement
This is a fantastic opportunity to become part of key member of a growing Canadian company! Interested and qualified candidates, please apply today or email Antonia directly quoting job #6662. We would like to thank all applicants however only those under consideration will be contacted.Responsibilities:
Build and deepen authentic relationships throughout the entire sales funnel
Personally engage with retailer buyers and collaborate with distributor sales reps during store visits and promotional events
Lead the effort to secure new retail listings
Develop and execute sales strategies aligned with the companys branding and marketing efforts
Support existing brokers ensuring clear expectations, motivation, and accountability
Maintain strong partnerships with key distributors, ensuring that distributors and their sales reps actively promote and support the companys products
Coordinate annual promotional programs with retailers, brokers, and distributors, ensuring alignment on timing, inventory, and in-store execution
Regularly analyze sales performance metrics, distributor sales data to retailers, consumer trends, competitor activities, and customer behavior to identify growth opportunities
Provide monthly sales reports and business reviews to leadership, highlighting progress against goals, challenges, and strategic insights
Travel 4-6 times per year to represent the company at trade shows, key distributor meetings, and retailer visits
Foster a culture of teamwork, mutual support, and open communication internally as well as with external partners
Qualifications:
Minimum 3 years of experience in CPG grocery sales, with a preference for candidates with National account management experience
Experience managing brokers, distributors, or sales teams in a multi-channel environment is required
This position requires a self-motivated sales professional with inventive problem-solving skills and strong attention to detail
Exceptional interpersonal and communication skills are key for success in this position
Candidates must have experience building trusting and collaborative relationships across diverse stakeholders
Strong analytical skills and comfort working with sales data, reporting tools in MS Office Suite are required
This is a remote position with occasional travel across Canada as indicated above
