
National Sales Strategy Manager
- Mississauga, ON
- Permanent
- Temps-plein
- Manages 2 direct reports
- Set annual objectives and key results that align with overall business unit strategies for direct reports
- Mentor, coach, and develop direct reports to assist them in achieving their annual targets as well as career aspirations
- Owns incremental drivers/sales controllables (pricing/ads/display), create sales tactics to deliver objectives, creates contingency plans to address opportunity gaps or address competitive threats
- Adjust trade optimization initiatives to align with the needs of the business throughout the fiscal year
- Leads the sales portion of the business planning process (including Strategic, Operating, and annual brand planning) representing customer team perspectives through the creation and allocation of bottom up building blocks
- Establishes strategies that achieve the business goals for the assigned brand/category
- Develop go to market fundamentals for brand to drive competitive advantage in marketplace
- Plays lead role in evaluating customer team annual plans and recommend annual planning volume allocation for customer teams.
- Lead purchase strategy creation.
- Provides input as a key stakeholder into the Integrated Business Planning process on a monthly basis, drawing upon external sales inputs and representing the customer team call in the business team forecast
- Generate a consolidated retail forecast that incorporates impactful cross-functional factors from brand, demand, and customer team inputs
- Using the demand projections, ensure customer requirements are met from a supply perspective
- Create selling strategy, materials and tools aligned with brand expectations for new item initiatives
- Allocate and manage listing budgets and new item volume. Create, monitor and report distribution targets
- Establish the structure of new launches with the brand team, including: launch timing, targeted retailers, pricing and promotional strategy, display vehicles, and planogram composition
- Works with Customer Teams (Business Development Managers, Directors) and Business Teams (Brand Managers, Shopper Marketing Managers, Demand Planners) routinely as well as senior leadership
- Two direct reports: Trade Marketing Manager & Associate Sales Strategy Manager
- Facilitates meetings and discussions with the entire sales organization
- Develops and owns the strategic direction for pricing and promotional guardrails, annual plans, and monthly forecasts
- Takes on complex and ambiguous challenges, completes thorough analysis, and presents recommendations on action plans to senior leadership
- Exceptional analytical skills
- Effective people management skills
- Effective prioritization skills and ability to manage many projects and requirements at once
- Effective financial acumen with ability to understand all components of company profit and loss (P&L)
- Effective presentation and communication skills
- Effective knowledge of AC Nielsen tools and analytics
- Effective interpersonal skills, the ability to facilitate large groups with competing interests, ability to relate with individuals at all levels of the organization
- Emerging ability to develop strategy and vision for broader team