Lifecycle Marketing Manager

BettingJobs

  • Montréal, QC
  • Permanent
  • Temps-plein
  • Il y a 20 jours
BettingJobs are working with a growing online casino and sportsbook platform headquartered in Montreal, offering cutting-edge gaming experiences across Canada. They are looking for a Lifecycle Marketing Manager to join their team.The successful candidate will focus on CRM, personalized communications, and loyalty initiatives to ensure players remain active and invested in the experience.Key Responsibilities:
  • Develop and execute CRM campaigns using email, push notifications, SMS, and in-app messaging.
  • Design and manage player retention programs, including loyalty tiers, gamification features, and targeted promotions.
  • Segment players by behaviour, value, and lifecycle stage for highly personalized campaigns.
  • Track and analyse retention KPIs, adjusting strategies based on performance data.
  • Collaborate with product and analytics teams to integrate marketing touchpoints into the player experience.
  • Collaborate with marketing team at the land-based Casino for cross marketing campaigns
  • Ensure compliance with regulatory guidelines for customer communications and promotional activities.
Requirements:
  • Experience in CRM, retention, or lifecycle marketing within the gaming/iGaming industry.
  • Proficient in marketing automation platforms, CRM systems, and analytics tools.
  • Strong knowledge of segmentation, personalization, and loyalty program best practices.
  • Analytical mindset with a focus on continuous optimization.
  • Excellent communication and copywriting skills.

BettingJobs