Growth Marketing Manager

BettingJobs

  • Montréal, QC
  • Permanent
  • Temps-plein
  • Il y a 20 jours
BettingJobs are working with a growing online casino and sportsbook platform headquartered in Montreal, offering cutting-edge gaming experiences across Canada. They are looking for a Growth Marketing Manager to join their team.The successful candidate will be responsible for managing acquisition budgets, maximizing ROI, and continuously identifying new opportunities to grow the player base.Key Responsibilities:
  • Develop, execute, and optimize acquisition campaigns across paid search, paid social, programmatic display, influencer marketing, affiliates, and sponsorships.
  • Create and manage A/B testing programs to improve ad performance, conversion rates, and player acquisition funnel metrics.
  • Own acquisition budget management, ensuring optimal CAC-to-LTV ratios.
  • Collaborate with creative teams to produce high-performing ad creatives and conversion-focused landing pages.
  • Report on campaign performance and provide actionable insights for continuous improvement.
  • Identify and test emerging channels and partnerships to expand acquisition reach.
  • Monitor competitor acquisition strategies and industry trends to maintain a competitive edge.
Requirements:
  • Proven track record in growth marketing, user acquisition, or performance marketing within the gaming/iGaming industry.
  • Strong analytical skills with experience in attribution modelling and marketing analytics tools.
  • Hands-on experience managing acquisition budgets and optimizing campaigns for profitability.
  • Creative problem-solver who can think strategically and execute tactically.
  • Excellent communication and negotiation skills for vendor and partner management.

BettingJobs