Senior Website Optimization & Demand Gen Specialist

EcoVadis

  • Toronto, ON
  • Permanent
  • Temps-plein
  • Il y a 17 jours
Company DescriptionWork smart, have fun and make an impact!EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.Learn more about our team and culture onJob Description
  • Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization.
  • Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer.
  • Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements.
  • Conduct UX and customer research to inform web design and architecture.
  • Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date.
  • Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements.
  • Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions.
  • Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements.
  • Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices.
  • Build the strategy to support international markets that addresses unique content and translation requirements.
  • Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns.
  • Build campaign landing pages as needed.
  • Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices.
  • Partner with agencies or freelancers as needed.
Qualifications
  • Bachelor's degree in marketing, Business, Web Development, or a related field; Master's degree (MBA or equivalent). certification in digital marketing or web development preferred.
  • 8+ years in digital/web marketing roles at top tier enterprise SaaS companies
  • Experience with personalization and AI-driven web solutions.
  • Expertise in web strategy, content management systems (CMS), and user experience (UX).
  • Proven success in leading SEO, and web analytics initiatives with internal teams and /or agencies.
  • Deep understanding of web development processes and digital marketing technologies.
  • Ability to balance strategic vision with hands-on execution.
  • Advanced knowledge of website analytics tools (e.g., Google Analytics, etc). Proficiency in CMS platforms (e.g., AEM, WordPress, Webflow).
  • Strong understanding of digital marketing integrations including salesforce , Hubspot and Pardot
  • Expertise in digital channels - SEM, LinkedIn, data attribution, and email marketing
  • Exceptional problem-solving and project management skills.
  • Highly adaptable to changing priorities and technologies.
  • Proven track record in managing and collaborating with large cross-functional teams.
  • Ability to influence stakeholders and present to executive leadership.
Additional Information
  • Beginning: ASAP
  • Full time position (Permanent after probation)
  • Location: Toronto or NY
Why Join Us?
  • Profitable, well-backed company with leadership committed to scaling demand gen the right way.
  • Strong investment and support from a commercially minded leadership team.
  • Opportunity to refine and expand an existing demand generation function at scale.
  • Impact-driven role with autonomy to define success in enterprise growth.
In return for your expertise, we offer:
  • Casual and very friendly work environment
  • Opportunity to work in a truly international atmosphere
  • GRSP and TFSA matching programs available
  • Health, Wellness, and Dental Benefits
  • Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
  • Flexi-time
  • Home office allowance program
  • Work from home & work from anywhere policy
  • Employee referral bonus policy
  • Paid employee volunteer day
  • Access to E-learning platform
  • Virtual and in-person team-building events
Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you!Don't fit all the criteria but still think you'd be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We're interested in hiring capable people, regardless of professional and educational background.Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know..Our team's strength comes from everyone's uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).

EcoVadis