Associate Director, Media Strategy and Planning
Klick Health Voir toutes les offres
- Toronto, ON
- 110.000-125.000 $ par an
- Permanent
- Temps-plein
Klick Media ensures that our work reaches the right audiences at the right moments. The team combines audience insight, data, and technology to drive measurable impact across channels. Media teams continuously test, learn, and optimize performance in partnership with strategy, creative, and analytics. Their work connects insight and creativity to real-world results.Job DescriptionThe Associate Director, Media Planning plays a senior role in developing and executing data-driven digital media strategies that support client objectives across the US healthcare market. This role partners closely with analytics, creative, and content teams to deliver integrated, high-performing campaigns. The Associate Director also serves as a primary client contact, providing strategic leadership and operational excellence across accounts.What You'll Do
- Develop and lead comprehensive digital media plans across paid search, paid social, programmatic, and video channels.
- Partner with Analytics to define measurement frameworks, interpret performance data, and optimize campaigns against KPIs.
- Collaborate with Creative and Content teams to inform messaging, formats, and channel strategy based on media insights.
- Serve as a day-to-day client lead, presenting media strategies, performance reporting, and recommendations.
- Oversee media budgets, approvals, and spend governance in partnership with Media Operations.
- 7+ years of digital media planning experience with end-to-end ownership of multichannel strategy, execution, and optimization.
- Hands-on agency experience planning media for the US healthcare or pharmaceutical market, including strategy development for DTC and/or HCP campaigns.
- Proven leadership of small media teams (3-5 people) with demonstrated ability to guide workload, priorities, and cross-functional collaboration.
- Demonstrated client-facing leadership, including presenting media plans, insights, and measurement findings (e.g., Ipsos or equivalent) to senior stakeholders.
- Hands-on experience with media and analytics tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or equivalent platforms.
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience managing or mentoring junior media team members.
- Advanced Excel and PowerPoint skills for media modeling, reporting, and storytelling.
- Award recognition or contribution to industry-recognized media work.
- Experience influencing creative and content strategy through media insights.