Instagram Shoutouts Media Buyer

Impact Clients

  • Toronto, ON
  • Permanent
  • Temps-plein
  • Il y a 17 jours
Job Description:Full-Time | Remote | EST HoursWe're hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing-starting with Instagram shoutouts and expanding into Meta and beyond.This is a hands-on performance role- You'll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people-this role is for you.About Richard YuRichard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.
  • YouTube:
  • Instagram:
Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education-through paid content (primarily IG Shoutouts).Your Core MissionOwn and scale paid traffic. You're the engine behind lead gen.You will:
  • Write high-converting creatives (posts, reels, carousels)
  • Negotiate and buy Instagram shoutouts from niche pages
  • Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
  • Track shoutout performance and analyze it (based on pages & creative)
  • Launch and test 1-2 creatives/day based on conversion data
  • Collaborate with setters & closers to optimize spend based on lead quality
  • Optimize and scale the shoutout campaign while keeping ROAS
  • Eventually expand into Meta Ads and other high-scale channels
Outcome: You'll build a paid engine that brings in $1M+/month in front-end revenue-without Richard in the weeds.Requirements:You Are
  • A driver of growth - you seek to scale campaigns aggressively
  • A field athlete-you write, test, and launch ads yourself
  • A direct response operator-you speak offer, funnel, and media fluently
  • A data-obsessed optimizer-you track everything and act on it
  • A feed-native creative-you can write in Richard's voice and hook the scroll
  • A high-energy leader-you set your own goals and push for big outcomes
  • A self-starter-you don't wait for permission, you execute daily
You've Done This If…
  • You've spent $10K-$100K+ on paid media-especially shoutouts
  • You've written dozens of creatives that drove real conversions
  • You've tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
  • You've worked inside high-ticket coaching or online education brands
  • You've operated in a fast-paced sales environment that expects results
This Role Is NOT for You If…
  • You only run dashboard ads and don't have experience in running shoutouts
  • You want to “manage” without writing copy or launching ads
  • You need someone to set your goals or micromanage you
  • You've never worked in a high-velocity, performance-driven environment
Benefits:Compensation
  • Base salary (we'll match or exceed your current comp)
  • Performance-based bonuses tied to direct revenue results
Ready to Build Something Big?If you're a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education-apply now.

Impact Clients