Director, Intelligence

Citizen Relations

  • Toronto, ON
  • Permanent
  • Temps-plein
  • Il y a 13 jours
Director, Intelligence, TorontoAbout Us:Citizen Relations is an international public relations agency with a global presence. We create meaningful moments and impactful change that the world needs to see, authentically influencing brands into conversations in a way that matters.Our POV is simple. Consumers of all kinds have evolved - they are more informed and more sceptical than ever before. In order to make a connection, you have to find common ground between people and your company and what you stand for. When you do it right, you earn their attention and actions and a changed perspective, behaviour or attitude. And this approach has worked, allowing us to get results for some of the biggest brands in the world - and win some awards along the way.Summary:The Intelligence & Insights (I&I) team services global brands and clients who want to unlock their potential. We do this by building modern data solutions that give us insight into conversations, consumers, and culture. Our team is composed of analysts and researchers dedicated to helping our clients make smarter brand decisions. The successful candidate will report directly to the VP, Intelligence & Insights.Citizen Relations, a global communications agency specializing in consumer brands, is seeking a Director of Intelligence to lead our data solutions engineering and implementation. This hybrid role will be pivotal in driving new business pitches, managing a team of analysts, and leveraging AI in a modern marketplace to create seamless integration between data, insights, and action.Key Responsibilities:AI Automation Engineering: Be the day to day lead in designing and executing AI solutions for data and insights needs.New Business Support: Collaborate with cross-functional teams to develop compelling pitches and proposals, integrating data-driven insights to win new business opportunities.Team Management: Lead and mentor a team of analysts to ensure effective data analysis, reporting, and strategic insights delivery. Foster a culture of continuous learning and innovation within the I&I team.Reporting and Analytics Leadership: Develop and implement comprehensive reporting frameworks using tools like Tableau and Looker. Ensure seamless integration of data from various sources to provide actionable insights that align with client objectives and drive meaningful impact. Familiarity with web, search, social, and media analytics is a must.Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA): Understand MMM and MTA methodologies to measure campaign effectiveness and inform strategic decisions, ensuring that our communications strategies are data-driven and impactful.Consumer Research: Conduct social listening and broader consumer research to identify trends, and inform marketing strategies, ensuring our work is rooted in current consumer behavior.Team Collaboration: Work closely with account teams, creative departments, and strategy teams to ensure data-driven decision-making across all client programs.Innovation and Technology: Stay updated on emerging trends in AI, predictive analytics, and measurement tools to continuously enhance our intelligence offerings.Key Qualifications:
  • Advanced degree in business, statistics, or other relevant field is an asset
  • 7-10 years of experience in data analytics, business intelligence, and research preferably within a digital marketing or media agency.
  • Proficiency in Tableau, Looker, and Google Analytics
  • Expert in SQL & Python for data analysis and automation
  • Familiarity with social listening tools (Talkwalker, Brandwatch, or equivalent) and consumer research methodologies (survey design, advanced analytics analysis, etc…)
  • Familiarity with tools like GWI, Vividata, MRI Simmons, etc.
  • Experience with GCP, BigQuery & Snowflake
Must Haves:
  • Excited and capable of excelling in an entrepreneurial role and environment.
  • Excellent communication and presentation skills to convey complex data insights to senior executives and non-technical stakeholders.
  • Agency experience
  • Strong experience in successfully identifying consumer insights that lead to driving positive business impact
  • Proven people management skills with the ability to mentor and guide a team of analysts and researchers
What’s in it for you:We value the ‘whole you’
  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
  • Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
  • Generous Vacation starting at 3 weeks + 1 extra week over the holidays
  • Agency summer days (exact policy differs per campus and agency)
  • Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
  • Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!
We are obsessed with learning and being better humans
  • In-house learning & development sessions and annual career and growth conversations’
  • Access to internal network of opportunities across all agencies
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
Check out our EDI report to learn more about our work and commitment towards equity.We invest in your health and wellness:
  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
  • Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
  • Maternity leave top up program.
Expiry Date Notice: This job description expires on September 26th 2025.We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.By joining Citizen Relations, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.Employee & Job Applicants Privacy Notice#LI-ST1

Citizen Relations