MBCC - Senior Analytics Strategist
- Toronto, ON
- Permanent
- Temps-plein
- Partner with media planning teams to audit measurement models and coordinate with analytics to fill gaps.
- Shape measurement frameworks-MMM, attribution, audience insights-that inform campaign strategy and optimization.
- Harness generative AI and agent-based automation to streamline deliverables like client presentations, dynamic dashboards, and narrative storytelling.
- Envision and drive AI-enabled processes that speed up ideation, reporting, and strategic output.
- Translate complex analytics into clear, compelling insights for clients at the senior level.
- Support pitch efforts and new business proposals by contributing analytics-driven strategy and demonstrating ROI opportunities.
- Embed analytics as a value driver across client accounts, championing data-led decision-making.
- Act as the key liaison across planning, investment, analytics, and client teams-ensuring alignment and delivering on measurement objectives.
- Mentor junior analytics team members in both technical and narrative execution.
- Experience: 3-5 years in analytics, planning, or media strategy roles-ideally with exposure to finance or CPG sectors.
- Technical Fluency: Comfortable reading and interpreting SQL queries, Python code, dashboards, and marketing data models-coding is supportive, not mandatory.
- AI Proficiency: Demonstrated usage of generative AI or automated agents-maybe you've used AI to automate report generation, create presentation outlines, or assist with analytics storytelling.
- Communication Mastery: Exceptional at simplifying complex concepts into narratives that influence non-technical audiences.
- Client & BD Savvy: Skilled at stakeholder management, presentation design, and helping advance new business or account growth.
- Collaborative Spirit: Can thrive in multidisciplinary settings and lead cross-functional initiatives confidently.
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.