Marketing Specialist, Brand Sustainment

Calgary, AB
Permanent
Temps-plein

Il y a 1 mois

The Opportunity:Are you a passionate marketing professional with a knack for driving results and building strong brands? Do you thrive in fast-paced environments where strategic thinking and adaptability are key to success? Join a team that values creativity and collaboration, where every day brings new challenges and rewards.McElhanney’s Marketing & Creative Services team is seeking a Marketing Specialist – Brand Sustainment to support firmwide brand visibility, digital performance, and marketing operations.This role plays a key part in maintaining and strengthening McElhanney’s brand across digital platforms, campaigns, and internal marketing systems. You’ll contribute to strategic brand initiatives, digital optimization efforts, marketing analytics, and ongoing operational improvements that enhance marketing effectiveness across the organization.Working in a collaborative environment, you’ll partner with colleagues across Energy & Resources, Cities & Communities, and Transportation & Transit sectors to ensure consistent, data-informed, and high-impact marketing delivery.This role is a 12-month contract position and offers flexible hybrid or in-office work, with a preference for candidates based in Vancouver or Calgary, and consideration for other BC and Alberta locations.Deadline to apply: March 31, 2026, 8:59pm PSTWhat You’ll Do:

Brand Sustainment & Digital Presence
Support execution of the firm’s Brand Sustainment Strategy across digital platforms
Maintain and update website content, location-based profiles, and digital channels
Coordinate and manage social media content, scheduling, and performance tracking
Develop and maintain internal marketing resources under the Marketing Empowerment Program
Campaigns & Digital Marketing
Support development and sustainment of firmwide digital marketing campaigns
Assist with ad and media coordination and tracking, including search engine and social media advertising
Contribute to award submissions, marketing collateral, and campaign materials
Analytics & Insights
Use tools such as GA4, Looker Studio, RivalIQ, and SEO platforms to track performance and provide actionable insights
Support SEO and AI-search optimization initiatives to enhance brand visibility
Marketing Systems & Operations
Be responsible for maintaining complex marketing team operational tools and databases
Help strengthen reporting processes and performance metrics across marketing programs

What You’ll Bring:

Post-secondary diploma or degree in marketing, communications, or a related field
5+ years of experience in a marketing role, ideally within a B2B or professional services environment
Hands-on experience with digital marketing tools, including WordPress (or other CMS platforms), Google Analytics (GA4), and social media management platforms
Working knowledge of SEO principles and digital optimization practices
Experience developing and executing marketing campaigns and supporting cross-functional initiatives
Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is considered an asset
Ability to travel occasionally and attend industry events outside of standard office hours

Key Skills and Attributes:

Exceptional Communication: Strong writing, editing, and verbal communication skills with the ability to translate technical information into clear, compelling content
Analytical & Data-Driven: Comfortable interpreting data, tracking performance metrics, and applying insights to improve campaigns and digital presence
Organized & Detail-Oriented: Ability to manage multiple projects, balance competing priorities, and consistently meet deadlines in a fast-paced environment
Collaborative: Professional and adaptable team player who works effectively with cross-functional partners and contributes positively to team discussions
Experience Working with Senior Leaders: Ability to work with and advise senior business and technical leaders
Creative & Innovative: Proactive thinker who brings fresh ideas to enhance marketing strategies and brand presence
Self-Motivated: Takes initiative, works independently when needed, and demonstrates ownership of deliverables

What Can We Offer You?The salary range for this position is $75,000 - $95,000 per annum. McElhanney offers fair compensation that is commensurate with the individual’s education, experience, skills, and professional qualifications. The posted base salary/wage range is representative of the required level of qualifications and experience for the position as noted in the job posting. The salary offered will be based on the experience and qualifications of the successful candidate.

Work-Life Harmony: Balance your personal and professional commitments. Flexible hours to fit your lifestyle
Comprehensive Benefits: Maternity and parental leave top-up program, health and dental coverage, RRSP matching, and Employee & Family Assistance Program
Safe & Inclusive Workplace: A culture of respect and inclusion for all
Compensation: Attractive total compensation package including a generous bonus plan
Professional Development: Reimbursement for dues, educational assistance, mentorship programs, workshops, and committee involvement
Career Progression: Support and mentorship to shape a career path that fits your goals

McElhanney

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