Manager, Digital Marketing (12-month contract)

Mattamy Homes Voir toutes les offres

  • Toronto, ON
  • 85.000-130.000 $ par an
  • Permanent
  • Temps-plein
  • Il y a 20 jours
Location:Toronto, Ontario - Hybrid (4 days/week in office)Company:Mattamy Homes CanadaDepartment:Marketing, Canadian Central OfficeEmployment Type:Contract (12-months+)Reports to:Director, Central MarketingWhen it comes to forward-thinking homebuilding and thoughtfully planned communities, Canadians think of Mattamy Homes. And that success is centred on a foundation of great people, because our team is as solid as they come. At Mattamy, we are optimistic, hardworking and supportive. Together we learn and grow as we strive to create a positive impact in the homebuilding industry. Contributing to the Mattamy Way means being surrounded by caring people who encourage you to be exactly who you are. It means your opinion is invited and your contributions count. And it means a career filled with pride, knowing you're part of an environmentally-conscious, action-oriented organization with big plans for the future. The opportunity to bring the future of living to homeowners based on what Canadians value is exciting - and we're making it happen.about what makes working at Mattamy special and our award-winning culture.What we offerUnder the direction of the Director of Corporate Marketing, the Manager of Digital Marketing is responsible for assisting the creation and implementation of marketing and branding strategies to enhance the value of the Mattamy brand across all Canadian divisions. The Manager will be responsible for the key areas: building the Mattamy Homes Canada (MHC) brand through increasing brand equity and raising awareness of the brand's core differentiators; ensuring customer-centricity by engaging and generating positive customer interactions with the MHC brand throughout the homebuying journey; and establishing global processes with local knowledge to be leveraged across all of MHC's Divisions for more an effective and efficient marketing strategy. This is an individual contributor role with significant influence across agencies, vendors, and internal stakeholders.What you'll do
  • Develop and execute integrated, multi-channel marketing strategies that build brand equity, relevance and positive customer engagement across all customer segments.
  • Partner with agency teams and internal stakeholders to translate business objectives into effective creative and media strategies.
  • Plan, coordinate and manage campaigns across paid and owned channels, ensuring delivery on message, on time, and against defined KPIs.
  • Support the development of KPIs, track performance across all channels and use insights to optimize campaigns and improve effectiveness.
  • Prepare clear, actionable reporting for leadership, including insights and recommendations.
  • Steward the Mattamy brand by ensuring consistency of tone, creative quality, and brand standards across all marketing materials and touchpoints.
  • Support the creation and evolution of marketing tools, templates, toolkits and brand playbooks.
  • Manage and coordinate the development of content, including renderings, photography, video and presentations, ensuring best-in-class creative.
  • Collaborate with internal teams, agency partners, and external vendors to ensure strong brand understanding and consistent execution.
  • Stay current on marketing and media trends, tools, and best practices, championing a test-and-learn mindset to drive ongoing optimization.
What you bring
  • Bachelor's degree in Marketing or a related field, or an equivalent combination of education and experience
  • 5+years of progressive experience in CPG brand, product manager or retail marketing with a strong understanding of the process of launching key initiatives from research to consumer marketing
  • Strong digital and paid media expertise, with experience planning, executing, and optimizing multi-channel campaigns (search, social, display, video).
  • Strategic, data-driven mindset, with the ability to define KPIs, analyze performance, and turn insights into clear recommendations and optimizations.
  • Creative and content-savvy, with experience leading the development of marketing collateral, digital assets, photography, video, and presentations.
  • Brand-focused and detail-oriented, ensuring consistency and quality across all touchpoints.
  • Strong collaborator and communicator, comfortable working with agencies, vendors, and cross-functional partners.
  • Curious and forward-thinking, with a passion for testing, learning, and staying current on emerging media trends and tools.
  • Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
  • Problem-solver with the ability to navigate ambiguity and recommend practical solutions.
  • Self-starter with strong ownership, comfortable working independently and as part of a team.
  • Proficient in Word, Excel and PowerPoint; experience with CRM systems, email marketing/automation, DXP platforms (e.g., Sitecore), Google Analytics, SEO, and social media marketing
Bonus points
  • Experience in big-ticket consumer purchases
  • Experience working in a matrixed or multi-region organization
  • Familiarity with customer journey mapping or lifecycle marketing
Experience managing creative or media agenciesCompensationThe expected base salary range for this position is $85,000 - $130,000. Actual pay may vary depending on your job-related knowledge, competencies, and skills. We recognize that exceptional situations may fall outside this range, and we encourage all interested candidates to apply.You are also eligible to participate in Mattamy's annual bonus program which gives you the opportunity to increase your total compensation if business and individual goals are achieved.We encourage applicants who meet most of the role requirements to hit that submit button and apply! It's okay if you don't have 100% of the requirements. If you're the right candidate, we'll help you learn and grow.Who we areis the largest family-owned homebuilder in North America, with 40-plus years of history across Canada and the United States. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.Be yourself. We want it that way.At Mattamy, we're passionate a​b​​out creating and promoting a diverse and inclusive environment where everyone ​can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone. ​​​​Mattamy Homes Canada is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs.Qualified applicants will be contacted directly by the Talent Acquisition team.

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