
Product Marketing Specialist (Maple Ridge BC)
- Maple Ridge, BC
- 84.000-110.000 $ par an
- Permanent
- Temps-plein
- Develop and execute product marketing strategies aligned with product roadmaps and business goals.
- Conduct market assessments to understand market segmentation, commercial potential, positioning, buyer personas, and customer value propositions.
- Lead go-to-market planning and execution for new hardware and software product launches and feature releases.
- Ensure readiness across sales, support, and marketing teams at launch.
- Collaborate with product managers to align messaging with product capabilities and roadmap.
- Translate complex technical features into clear, differentiated messaging tailored to target audiences.
- Develop positioning frameworks that articulate how we win in each market segment.
- Ensure messaging consistency across all channels and touchpoints, aligned with customer value propositions.
- Support the development and implementation of pricing strategies.
- Act as an internal expert on market dynamics, and competitor strategies.
- Be an expert on our buyers, who they are, how they buy and their key buying criteria
- Serve as a key connector between Product, Marketing and Sales teams.
- Zero incidents and injuries
- Meeting revenue forecasts and ROI goals
- Managing budget
- Quality of advice provided, including ease of use by internal customers
- Successfully deliver the goals and projects defined in the Marketing and Communications Project Plan and Technology Plan, on time, to scope and on budget
- Work well with little supervision
- Works well coordinating a broad range of internal stakeholders across GP exec team, regional sales and ops, product development and engineering teams
- 3-5 years of experience in B2B product marketing, ideally in technical or SaaS environments.
- Proven ability to translate technical concepts into compelling customer narratives.
- Experience with go-to-market planning, and competitive analysis
- Strong collaboration and influencing skills and experience working in cross-functional global teams.
- Experience in implementing process improvement initiatives would be desirable.
- Ability to communicate and collaborate with customers and industry experts to inform strategy.
- Has in-depth knowledge of concepts/principles in own discipline
- Required to solve problems using evaluative judgement based on the analysis of factual and qualitative information in complicated or novel situations
- May provide on job training to new employees
- Bachelor's degree in Marketing, Communications, Engineering, or a related field.
- Demonstrates courage, models resilience and flexibility
- Possess unquestioned reputation for integrity, ethics, personal values, and solid character
- Builds the trust of others
- Strong stakeholder management, interpersonal and communication skills
- Self-aware and open to feedback
- Strong attention to detail, with a high level of accuracy, integrity & accountability
- Work effectively across business unit boundaries to develop and align diverse stakeholders
- High level decision making & problem-solving skills
- Self-motivated, well organised, and logical, with ability to work under pressure and meet deadlines
- Strong people management and influencing skills
- Salary Range $84,000 - $110,000 CAD
- Eligible for annual short-term incentive plan
- Orica Incentive program (bonus)
- RRSP matching after one year
- Company events
- Extended health care
- Dental care
- Vision care
- Employee assistance program
- Life insurance
- Paid time off