Partner Acquisition Manager

• Identify, source, and recruit high-potential VARs aligned to Sage's target market and growth objectives.
• Conduct prospecting activities including outbound outreach, industry networking, event representation, and digital campaign collaboration.
• Manage a structured recruitment pipeline to ensure quality partner candidates and predictable growth.
• Conduct discovery calls and qualification assessments to evaluate partner fit (capabilities, markets, financials, culture).
• Develop business cases and partner success projections to support onboarding recommendations.

• Build the Canadian VAR recruitment strategy for Sage Intacct, Sage X3 and Sage 300 in partnership with Channel leadership.
• Develop territory and segment-based partner recruitment plans.
• Identify white space, competitive displacement opportunities, and areas of ecosystem expansion.
• Convert strategy into actionable quarterly and annual plans with measurable outcomes.
• Monitor KPIs, refine recruitment programs, and adjust tactics based on performance insights.

• Transition newly recruited VARs smoothly into onboarding workflows.
• Collaborate with enablement, operations, and marketing teams to ensure partners activate quickly and successfully.
• Provide early-stage guidance to set expectations around revenue goals, capability development, and engagement.

• Work closely with Product, Marketing, Sales, and Channel Sales and Operations to ensure alignment between recruitment plans and Sage's core priorities.
• Partner with Channel Marketing to develop targeted recruitment campaigns and value proposition materials.
• Contribute insights to partner program enhancements and ecosystem evolution.

• New market entry assessments
• Competitive displacement initiatives
• Program launches
• Improvements to partner recruitment processes
• Ecosystem diversification initiatives
• Serve as a cross-functional project lead where channel growth is a key objective.

• Maintain accurate tracking of recruitment KPIs, pipeline stages, and conversion metrics.
• Deliver regular reporting to Channel leadership.
• Analyze performance data to recommend optimization initiatives.

• 5+ years of experience in partner, channel, or ecosystem development, ideally within SaaS, ERP, or enterprise software environments.
• Proven track record of recruiting, developing, and enabling Value-Added Resellers (VARs), system integrators, or channel partners to drive revenue growth.
• Demonstrated ability to build and manage partner pipelines, including prospecting, qualification, and successful onboarding of strategic partners.
• Strong understanding of channel business models, partner economics, and indirect sales strategies, with the ability to align partner capabilities to company growth objectives.
• Experience working cross-functionally with sales, marketing, product, and partner enablement teams to develop and execute partner recruitment programs and ecosystem expansion initiatives.

• 100% paid premiums for health, dental, and vision coverage.
• RRSP contribution match (100% up to 4%).
• 35 days paid time off (11 paid holidays, 16 vacation days, 3 personal days, 5 sick days).
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date.
• 5 days paid yearly to volunteer (through Sage Foundation).
• $5,250 tuition reimbursement per calendar year, starting 6 months after the hire date.
• Sage Wellness Rewards Program (annual fitness reimbursement).
• Library of on-demand career development options and ongoing training offerings.

Sage