Senior Market Manager

Telus

  • Toronto, ON
  • 90.000-134.000 $ par an
  • Permanent
  • Temps-plein
  • Il y a 8 jours
DescriptionAbout this role:Join our team as a Senior Marketing Manager on our dynamic Go East Marketing team, where you'll drive strategic growth initiatives for the Koodo Internet brand through comprehensive campaign leadership, value proposition evolution, and digital performance optimization. In this pivotal role, you'll be at the forefront of developing and executing innovative marketing strategies that put our customers first and fuel our continued expansion in the competitive eastern landscape.Here's the Impact You'll Make and What We'll Accomplish TogetherKey Responsibilities
  • Campaign Leadership
  • Develop comprehensive quarterly campaign strategies utilizing customer research, market intelligence, business objectives to drive measurable business growth through innovative marketing approaches and omni-channel support
  • Socialize the campaign strategy to senior leadership through capable executive storytelling
  • Interlock with the National Consumer (Home Solutions and Mobility) and Business Marketing team to ensure messaging and program alignment where possible
  • Lead a cross-functional team to execute on the quarterly campaign strategy implementing strict timelines and providing regular stakeholder updates to ensure coordinated execution and on-time delivery
  • Value Proposition Evolution
  • Collaborate with the Offers Team to secure compelling offers that align with quarterly campaign objectives and drive competitive differentiation
  • Partner with the Products & Services team to launch new capabilities and bundled value propositions by conducting comprehensive market research, sizing business opportunities, designing optimized customer journeys, and developing and executing sophisticated go-to-market strategies
  • Translate market trends and customer insights into actionable value proposition enhancements that drive relevance and competitiveness
  • Digital Performance
  • Maintain accountability for web performance metrics with a business ownership mindset, establishing performance management frameworks that align KPIs to strategic objectives
  • Translate data-driven insights into actionable strategic recommendations that drive measurable business impact across all digital touchpoints
  • Develop strategic roadmaps for quarterly growth initiatives, implementing tactical plans through paid digital campaigns and web optimizations with programmatic precision
  • Execute weekly performance analysis and ongoing tactical optimization to maximize growth opportunities across all initiatives
QualificationsWhat You'll Bring
  • Core Competencies:
  • Campaign Strategy & Execution: Expertise developing campaign strategies, and rallying a cross-functional team to bring it to market
  • Solution-Oriented Leadership: You're a seasoned marketer with a business ownership mindset, known for developing innovative strategies that drive results
  • Creative Innovation: Noted for your creativity and innovation in driving performance by embracing challenges and turning obstacles into opportunities
  • Program Management Excellence: Consistently demonstrating strong program and project management skill sets focused on setting goals, driving performance, and optimizing tactics through a collaborative team approach
  • Strategic Thinking: Recognized for your ability to bring forward new ideas, challenge established thinking, and adapt plans to changing business and customer needs
  • Communication Mastery: Your ability to craft clear, concise, and compelling messages with a "storytelling approach" that resonates with all levels in the organization
  • Agile Execution: You are agile with a bias for action, skilled at removing roadblocks to achieve outcomes efficiently
Great-to-Haves
  • Technical Skills:
  • Knowledge of the Google suite of applications, notably Slides and Sheets
  • Work experience with data visualization tools (Tableau and Domo)
  • Expert knowledge of data and analytic techniques that incorporate well into storytelling
  • Professional Experience:
  • Experience in marketing, customer acquisition, and sales within telecommunications or related industries
  • Demonstrated project management and program leadership skills in fast-paced environments
  • Background in multi-brand marketing strategies and campaign management
Salary Range: $90,000-$134,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Telus