
Associate Brand Manager - North America Appetizers
- Toronto, ON
- 81.600-108.900 $ par an
- Permanent
- Temps-plein
- Supports executing the vision and long-range strategy for the chain foodservice business, leveraging macro trends, demand space frameworks, consumer insights, customer/operator insights and market & competitive analyses to identify where to play, how to win, and what to do in a way that drives profitable growth.
- Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
- Champion the customer and consumer, showing curiosity for the entire value chain, influencing the broader cross functional team, identifying and influencing innovation as well as base business growth initiatives that support brand and commercial objectives.
- Supports the AOC annual planning process for the FS chain business, developing innovation, base business and other commercial objectives. Set the full funnel marketing spend for the chain foodservice business and report on results/ROI.
- Develop portfolio strategy for chain to grow a family of products/brands that are distinctly positioned.
- Lead and commercialize chain innovation, including co-creation innovation projects and share gain initiatives
- Lead execution and tracking of the chain portfolio strategy, tracking and adjusting as needed.
- Support monthly IBP, with the go to market hub, driving decisions and alignment that balance supply and demand, driving positive mix and scale.
- 3+ years of Marketing/Brand Management experience with P&L ownership of a large brand or portfolio of brands within the Consumer Packaged Goods industry in food.
- Working knowledge of principles, concepts, strategies and techniques relating to Foodservice marketing.
- Experience with customer facing engagements preferably with chain accounts.
- Experience working strategically and operationally, and adapt to fast paced, ambiguous environments while maintaining accountability.
- Proven track record in delivering several complex projects at a time.
- Adept with project management fundamentals with Stage-Gate process understanding to drive decision-making with gatekeepers.
- Bachelor’s or advanced degree in Marketing, Business Administration, or related field required; MBA advantageous.
- Proficiency in Excel, PowerPoint, and Word.
- Excellent organizational and communication skills.
- Previous P&L management experience.
- Experience deriving insights from both primary consumer research and syndicated data.
- Strong commercial acumen and financial know how in the food CPG space preferably in tier 1 or 2 matrixed organization.
- Ability to understand entire value chain and where commercial can drive efficiencies and effectiveness.
- High degree of tenacity and persistence to get actions completed on schedule with a hands on approach when needed.
- Highly organized with premium analytical skills, strong attention to detail, and a track record of translating data into insights and action.
- Strong ability to influence people and build strong relationships with both internal and external stakeholders and customers.
Division: NA Appetizers
Department: Foodservice Marketing - Social Shareables
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-BristolCompany: McCain Foods (Canada)