Senior Associate, Media Planning

Montréal, QC
Permanent
Temps-plein

Il y a 1 jour

About WPP MediaWPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.For more information, visit .About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.Your Impact:

Day-to-day responsibility involving the planning and execution of digital media campaigns

Present media plan recommendation and POV's to client

Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis

Decision making on campaign optimization and strategic changes

Ensure media plans deliver on client objectives, are strategic and meet efficiency goals

Assist with tracking media expenditures to ensure agency and client budget compliance

Maintain client contact/Manage client requests - i.e. plan changes, budget changes, provide marketplace information

Working closely with SR. Planner/Buyer and Client Business Lead

Working collaboratively with performance teams (Programmatic, Social, and Search teams).

Skills and Experience Your Qualifications:

Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency

University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience

Experience working with a range of clients in a digital environment

Demonstrates understanding of media basics and concepts:

knowledge of different buying methods such as CPM, CPC, CPE, CPA

Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)

Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)

Proficient with Microsoft Office Suite

Solid experience with DFA Digital campaign set-up, trafficking and tagging processes

Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)

About You:

Demonstrates accuracy and attention to detail

Ability to communicate concisely and clearly both orally and in writing

Self-starter who demonstrates initiative

Ability to manage multiple projects

Ability to delegate and oversee Assistant workload

Team player who can step in and help drive strategy against a landscape that is in constant change

Thrives in fast paced environment

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.While we appreciate all applications received, only those candidates selected for an interview will be contacted.Please read our for more information on how we process the information you provide.

WPP Media

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