Senior Integrated Marketing Manager
Samsara
- Vancouver, BC
- Permanent
- Temps-plein
- You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
- Design and orchestrate campaign strategies across the full funnel, in coordination with Growth, Product marketing, Customer Marketing, and Sales teams.
- Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
- Develop audience segmentation best practices, integrating them into campaign playbooks.
- Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
- Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
- 4+ years of demand generation, growth marketing or other relevant marketing experience.
- Analytical skills with experience using data to drive business impact.
- Be highly collaborative and have a strong track record of planning, building and managing large-scale campaigns.
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
- Experience with Marketo (or other marketing automation) and Salesforce.
- BS/BA degree or equivalent experience required.
- Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
- Displays strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams.
- Strong writing skills and experience creating content for email, blogs, webinars, or web pages.
- Has experience with ON24 or Sendoso.