Marketing Manager
- Winnipeg, MB
- Permanent
- Temps-plein
The Marketing Manager will play a key leadership role in developing and executing marketing strategies that drive brand awareness, generate qualified leads, and support sales initiatives. This position requires a balance of strategic planning and hands-on execution, with responsibility for overseeing digital and traditional marketing channels, managing external partners, and collaborating closely with the sales team and senior leadership.Key Responsibilities
- Develop and implement comprehensive marketing plans to support business objectives, sales targets, and brand positioning.
- Oversee digital marketing efforts including website management, SEO/SEM, email campaigns, social media, and online advertising.
- Plan and execute traditional marketing initiatives such as print, radio, outdoor advertising, and community events.
- Manage brand consistency across all platforms, ensuring alignment with the company's premium positioning.
- Lead content creation for campaigns, promotional materials, and sales collateral.
- Collaborate with the sales team to design marketing strategies that generate leads and enhance customer engagement.
- Analyze marketing performance metrics, prepare reports, and provide insights to optimize ROI.
- Manage budgets, timelines, and vendor/agency relationships.
- Oversee community engagement initiatives, sponsorships, and show home events to strengthen local presence.
- Provide leadership and mentorship to junior marketing staff
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience, ideally within real estate, home building, or a related industry preferred but not necessary
- Proven ability to develop and execute integrated marketing campaigns across digital and traditional channels.
- Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
- Exceptional communication, project management, and organizational skills.
- Creative mindset with an eye for design and brand-building.
- Experience managing budgets, agencies, and external vendors.
- Leadership experience is an asset.
- Be part of a respected, industry-leading home builder with a strong reputation for excellence.
- Lead marketing strategy in a highly visible and impactful role.
- Competitive compensation package with opportunities for growth.
- Collaborative and supportive in-office work environment.