Director, Commercial Marketing (18 month contract)

Toronto, ON
155.000-170.000 $ par an
Permanent
Temps-plein

Il y a 20 jours

Description :The Director of Commercial Marketing is a hands-on leader tasked with accelerating and scaling the company’s commercial marketing engine. They will partner closely with the external agency, Cult, to operationalize current pilot initiatives (paid media, events, thought leadership, CRM nurture, creative) across the broader commercial business.This role also leads the internal marketing function, managing the Marketing Automation Specialist to ensure CRM, campaigns, and customer journeys align with sales growth. The ultimate goal is building a repeatable B2B marketing engine that generates a measurable pipeline and proves commercial marketing value across the franchise system. This is an 18-month interim contract reporting to the VP, Commercial, pending the hiring of a Chief Marketing Officer and long-term structure evaluation.🏢 HYBRID WORK ENVIRONMENTVancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.💼 A DAY IN THE LIFE

Agency & Marketing Execution:

Serve as the primary internal lead for the external marketing agency.
Oversee and accelerate key initiatives: paid media, events/trade shows, thought leadership, creative asset development, and CRM nurture/email programs.
Scale successful pilot programs to the entire commercial business.
Demand Generation & Pipeline:

Design and execute B2B demand generation programs to drive measurable pipeline.
Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
Ensure marketing efforts directly align with sales leadership's business development priorities.
Account-Based Marketing (ABM):

Develop and execute ABM strategies targeting priority industries and enterprise accounts.
Utilize targeted campaigns (LinkedIn, Google, Meta, YouTube) to influence key decision-makers.
Collaborate with sales to align campaigns with strategic account lists.
CRM, Automation & Tech Stack:

Oversee the optimization of CRM journeys and marketing automation programs (acquisition and retention).
Lead the adoption and effective use of the B2B tech stack (e.g., Salesforce, HubSpot, Apollo, 6sense) to enable scalable and personalized outreach.
Ensure all marketing activity is clearly connected to pipeline and revenue outcomes.
Scaling & Frameworks:

Build repeatable marketing frameworks from successful pilot programs for broad scalability across markets and verticals.

Success Metrics:

Growth in marketing-generated pipeline.
Increased MQL to SQL conversion rates.
Successful expansion of pilot initiatives into scalable programs.
Effective use of ABM and paid media channels.
Improved integration and alignment between marketing efforts and sales outcomes

🎯 WHAT YOU BRING TO THE TABLE

7–10+ years of experience in B2B demand generation, growth marketing, or ABM
Strong experience with modern B2B marketing tech stacks
Proven experience running campaigns across LinkedIn, Google, Meta, and YouTube
Experience building automated prospecting and outbound marketing programs
Experience managing external marketing agencies and internal marketing teams
Strong understanding of CRM-driven marketing and marketing automation
Comfortable operating in fast-moving, entrepreneurial environments

💰 COMPENSATION & BENEFITSSalary Range:
$155,000 – $170,000 per annum(The actual salary offered will be commensurate with education, experience, and internal equity.)
We offer a competitive Total Compensation Package designed to support your financial, personal, and professional well-being. This includes:

Comprehensive Extended Health and Dental Benefits
Generous Paid Time Off, including annual vacation and personal days
Hybrid Work Environment, offering flexibility to work both remotely and from our corporate offices
Professional Development Opportunities to support ongoing career growth
Access to Health and Wellness Programs, including gym facilities at our corporate head office

📌 THE HIRING PROCESS

Pre-Screen – Let’s talk about your experience, goals & excitement for this role!
Interviews – Two or more interviews with different team members, including structured competency & scenario-based questions
Presentation/Assessment
References & Background Check
We use audio recording transcription for our interview practices 🔊

🏆 ABOUT USDid you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: ( ) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at talentacquisition@o2ebrands.com or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.#1-800-GOT-JUNK?➡️ Ready to take your career to the next level? Apply today! 🚀

O2E Brands

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