Product Marketing Manager - Agentic AI
Mastercard Voir toutes les offres
- Toronto, ON
- 109.000-158.000 $ par an
- Permanent
- Temps-plein
- Own and execute integrated go-to-market plans for Agent Suite, including positioning, messaging, launch planning, and ongoing market activation.
- Translate complex AI- and agent-led consulting capabilities into clear, differentiated value propositions aligned to priority buying centers and client needs.
- Participate in the development of portfolio-level marketing plans that support Advisors & Transformation growth priorities.
- Lead development of core product marketing assets, including pitch decks, solution overviews, value propositions, use cases, POVs, articles, and client-facing materials.
- Write and refine product-led narratives that clearly articulate the “why,” “what,” and “so what” of Agent Suite for internal and external audiences.
- Ensure Agent Suite messaging integrates seamlessly into broader Advisors & Transformation and Mastercard Services narratives.
- Serve as the primary owner of Agent Suite sales enablement, equipping sales and consulting teams with compelling stories, proof points, and scalable assets.
- Manage and evolve enablement materials to ensure consistency, relevance, and alignment with product evolution and market feedback.
- Partner with Global marketing and communications, product, sales, and regional teams to align and cascade messaging, and enablement globally.
- Contribute to digital marketing and campaign execution, including website content, presentations, and thought leadership distribution, to support awareness and demand generation goals.
- Support execution of Advisors & Transformation portfolio launches across Advisory, Innovation, and Deploy sub-pillars.
- Support content calendars, asset management, and internal reporting needs in partnership with the broader Services Marketing team.
- Contribute to the Advisors & Transformation thought leadership content engine, helping scale content creation aligned to portfolio narratives.
- 5–8+ years of experience in product marketing, portfolio marketing, consulting marketing, or B2B marketing, ideally supporting complex or evolving offerings.
- Proven experience owning go-to-market execution for a priority product, solution, or capability.
- Strong background in sales enablement, including development of scalable, high-impact collateral.
- Exceptional written and verbal communication skills, with strong attention to detail.
- Experience developing marketing plans informed by strategy, critical thinking, and market insight.
- Comfort leveraging data and feedback to assess effectiveness and refine messaging and execution.
- Ability to bring structure and clarity to fast-evolving products and ambiguous problem spaces.
- Highly collaborative, with experience partnering cross-functionally in a matrixed organization.
- Creative thinker who is also execution-oriented and comfortable operating with urgency.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Comfort operating as the “quarterback” for a strategic growth capability, balancing strategy with hands-on execution.
- Passion for AI-enabled and agentic consulting solutions and shaping how innovative capabilities are brought to market.
- Ability to ensure consistency, clarity, and quality as offerings scale and mature.