
Sponsorship Activation Manager | Full-Time | TD Coliseum
- Hamilton, ON
- 80.000 $ par an
- Permanent
- Temps-plein
- Lead the planning and execution of a portfolio of partnership contractual elements, including traditional media assets, promotions, in-arena activation, hospitality, experiential, and community programs.
- Develop and deliver effective and measurable sponsorship platforms for all partners by providing a thorough onboarding and partnership launch process, managing team and brand expectations, communicating timelines across entities, and ensuring all contractual asset fulfillment.
- Manage to track and report ROI of marketing partnership initiatives to generate impactful recaps to exhibit ROI to partners.
- Maintain accurate reporting processes, partnership asset and budget trackers, and partner database management for partner and arena financials as well as partnership assets.
- Create case studies of highly successful activations for reference internally and externally.
- Provide a bi-weekly report indicating the status of all current partner and department administrative action items.
- Responsible for directly contributing to the overall department revenue goals through current sponsor partnership renewals and up-sell opportunities.
- Work closely with internal departments (like building operations, marketing, legal, finance, etc.) on partner needs.
- Create event recaps for all managed partners that provide documentation of delivered contractual, paid and bonus assets.
- Host and manage client events during evenings and weekends, as required, ensuring a high level of engagement.
- Undergraduate degree in marketing, business, sports business management, communications, or other relevant field
- 3+ years professional sponsorship experience in a high-performance sponsorship environment, executing against multiple deals across multiple properties (likely Agency or alternative sports & entertainment entity/rights holder)
- Creative problem solver with the ability to quickly understand brands/partners’ business models and identify creative solutions for how to solve for indicated KPI’s
- Strategic and critical thinker who is dynamic, forward-thinking, analytical, and extremely well organized
- Highly driven self-starter, with the ability to work as a team or independently on projects
- Strong self-awareness, time management, and organizational skills with a proven ability to multi-task and manage projects on strict deadlines
- Positive, can-do attitude with the ability to manage long-term projects as well as quick turn assignments
- Excellent written, verbal, and presentational communication with strong attention to detail and design
- Strong interpersonal & relationship-building skills
- Willingness to work the hours required to fulfill the commitments of the role