Director, Web Strategy and Engineering
New Relic Voir toutes les offres
- Toronto, ON
- Permanent
- Temps-plein
- Oversee and manage the team responsible for New Relic's web presence.
- Develop and implement a comprehensive website strategy and roadmap for newrelic.com aligned with business goals and user needs - including optimization and digital experience enhancement, etc.
- Oversee development team (internal developers and/or external agencies) in building and maintaining the website. (Global teams: US and IST)
- Partner with cross-functional teams (e.g. Product, Creative, Data Analytics, Regional teams, etc.) to align web strategy with broader marketing and business initiatives.
- Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
- Drive our CRO program to create optimization roadmaps and lead A/B testing and user experience research to improve site performance.
- Scale our GEO/AEO strategy and execution across our website as well as referral sites.
- Oversee the technical architecture, platform selection, and technology stack.
- Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI - utilizing analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions.
- Create comprehensive performance dashboards and regular reporting for stakeholders.
- Bachelor's or Master's degree
- 7-10+ years of experience in digital marketing, web strategy, or related roles
- Strong analytical skills with experience using web analytics platforms
- Understanding of SEO, SEM, and digital marketing best practices
- Excellent written and verbal communication skills
- Project management experience with the ability to manage multiple initiatives
- Experience leading web application development teams to deliver against KPIs at scale.
- Solid understanding of CSS, Git and JavaScript.
- Documented, hands-on experience planning multi-quarter roadmaps for high visibility B2B websites
- Extensive experience planning and managing against concrete business performance objectives in a product-led software business
- Having a collaborative work style that includes colleagues in important decisions and leads to shared code ownership.
- Experience with content management systems and web technologies
- Fluency in English.
- Expertise and experience in full-stack development experience front end and back-end (i.e. PHP, HTML, CSS, Javascript, MySQL, RESTful APIs.)
- Experience leveraging AI to scale workflows.
- Strong expertise in Drupal 9/10 development.
- Familiarity with Figma, Tailwind CSS, Eleventy, and/or Svelte JS.
- Familiarity working at enterprise scale across several tech stacks and partner teams.
- Experience in technical mentorship and support for helping level-up the skills of colleagues on the team.
- Knowledge of UX/UI design principles
- Familiarity with marketing automation and CRM platforms
- Experience in B2B or enterprise technology environments
- Google Analytics and related certifications