
Sales Development Representative
- Ontario
- Permanent
- Temps-plein
- Meeting or exceeding projected revenue goals
- Landing new logo customers for Texada offerings
- Identifying potential cross-sell opportunities within existing accounts
- Working with delivery and customer success to ensure high customer satisfaction
- Remote/Hybrid work environment (primarily remote work with occasional travel to Mississauga office).
- Candidates should be authorized to work in Canada without restriction or sponsorship.
- Follow-up on inbound marketing leads and identify qualified opportunities
- Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs)
- Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets)
- Cold call into prospects generated by variety of outside sources
- Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle
- Educate and develop prospects leading to hand-off to sales teams
- Nurture new marketing leads by educating and developing prospects
- Set up Discovery calls when a lead reaches a qualified stage
- Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in our CRM (Hubspot)
- Utilize CRM to track key metrics, aiding in decision making and resource allocation; Identify, approach, and initiate businesses we can add value through our products and services
- Lead or participate in other assigned projects
- Bachelor's degree from an accredited college or university
- Preferred: Experience in an outbound software sales environment; success with technical sales over the phone, video conferences, and in person
- Background in technology sales or lead generation is a plus
- Prior success in quota driven sales environment a plus
- Experience using HubSpot (or comparable CRMs) is an asset
- Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency.
- Passion for building trust and leveraging relationships into business solutions
- Critical thinking, effective team collaboration
- Ability to take initiative, be resourceful, be proactive and tackle difficult situations
- Working knowledge of asset management or the heavy equipment rental/dealer industry software is a plus
- Drive attendance for webinars and live seminars, set meetings for conferences
- Collaborate with sales and marketing team members on strategic sales
- Become knowledgeable on the industries in which we serve, namely Heavy Equipment Sales and Rental – knowing the landscape across North America and identifying areas where we can become industry partners.
- Provide robust forecasting for current and new accounts, to aid in decision-making and resource allocation of the organization.
- Become a primary contributor and leader in strategic thinking and discussion on sales