
Ice Cream Canada Associate Brand Manager
- Toronto, ON
- 86.080-129.120 $ par an
- Permanent
- Temps-plein
We are looking for a passionate marketer who always puts the consumer at the center of business decisions and who can drive our ice cream portfolio (including Breyers, Ben & Jerry's, Magnum, Popsicle, and Klondike) with out-of-the-box ideas, strong leadership of the cross-functional team, flawless execution, and by challenging the status quo to get things done more efficiently.The person who will be successful in this position is motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth. You will be managing multiple workstreams and priorities. Close and collaborative work with several cross-functional partners, is a must. This role will report into the Marketing Lead.KEY RESPONSIBILITIES
- Assist in the development and execution of plans to deliver growth and profit targets, including innovation go-to-market and driving the base business.
- Work with inter-agency and cross-functional teams to achieve brand objectives, delivering brilliant brand building marketing plans (including media, PR, influencer, and shopper marketing initiatives).
- Manage the marketing budget, enabling the brand to get the most out of its resources and meeting financial targets .
- As a project leader, partner closely with cross-functional team (Supply Chain, Sales, Digital, Finance) to manage operations.
- Leverage analytical skills to manage a large and complex sales forecast based on year-over-year activity changes and category and customer trends .
- Work with Channel & Customer Strategy team to make promotion recommendations, as well as land new innovations and retailer-specific activations.
- Maintain a deep understanding of the competitive and customer environment including syndicated data and share analysis.
- Support Marketing Lead with development of brand strategy and long-range brand plans, including portfolio roadmap, new brand launches etc.
- Bachelor degree required
- 5+ years’ experience in Brand Marketing, preferably CPG
- Strong analytical skills
- Clear demonstration of successful, consistent delivery to the business
- Clear demonstration of project management & leadership skills
- Experience and ability to lead cross-functional teams, agencies, and media partners
- Proven record of drive and initiative with outstanding interpersonal and communication skills
- Ability to operate in a dynamic environment and provide innovative approaches in a team-based structure
- Entrepreneurial + owner's mindset - treating the business and our brands as your own to drive growth, accelerating current platforms and ideating on new ones
You are responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times.Critical SOL (Standards of Leadership) Behaviors:
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.
- PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside The Magnum Ice Cream Company.