Director of Marketing and Engagement

  • Saint Catharines, ON
  • Permanent
  • Temps-plein
  • Il y a 1 mois
ABOUT THE PACThe FirstOntario Performing Arts Centre (PAC) is a vibrant cultural hub and charitable organization located in downtown St. Catharines, the largest city in the Niagara Region of Ontario, Canada. The PAC aims to engage people in exceptional live arts experiences and to enrich the lives of the citizens of St. Catharines and the Niagara region, while providing a world-class venue for local, national and international artists and community arts organizations to flourish. The PAC opened its doors in 2015 as part of a transformative effort to rejuvenate St. Catharines’ downtown area. and has been a key catalyst for downtown development and an economic driver for Niagara, with over 40 new businesses opening with an economic spin-off of $17 million. The PAC team believes that healthy communities are built through arts and cultural engagement, and that our individual and collective identities are shaped through the stories told. They engage audiences across the Niagara region and work to remove barriers for under-served community members to experience the arts.The PAC features four performance venues: Partridge Hall, Recital Hall, Robertson Theatre, The Film House as well as the outdoor The Mann Raceway Plaza. Current PAC programs include: PAC Presents Live Performance Series, The Film House – an indie film house offering unique films and community screenings in a modern cinematic environment as well as facilitated community discussions, imPACt Education Series and access initiatives such as Pay-What-You-Can, discounted ticket prices for patrons under 30 years of age and partnership with the CANOO program to provide newcomers with access to free performing arts and film experiences. The PAC employs 27 full-time staff, 48 part-time staff, a pool of IATSE union workers and over 75 engaged and dedicated volunteers.THE ROLEAs a key member of the senior leadership team, the Director of Marketing and Engagement leads the strategic development of marketing, communications, and ticketing to connect the PAC with its audiences and drive earned revenue. Key responsibilities include strengthening patron loyalty and brand awareness through brand positioning and creative design, earned media and institutional marketing, sales strategy for the PAC Presents and The Film House seasons, digital and e-marketing strategy including website and e-commerce development, and digital and social media advertising.This leader will embrace a data-driven yet customer centric approach to sales and engagement, providing analytical reporting across multiple platforms and in collaboration with other departments, ensuring that the PAC not only achieves but exceeds revenue goals and patron expectations. In addition, the Director of Marketing and Engagement and team provide support to fund development communications strategies and campaigns with compelling collateral and impact messaging to inspire the PAC’s growing family of supporters.Working closely with the senior leadership team, the Director will collaborate to align marketing and engagement strategies with the strategic goals of the PAC, including programming, fund development, and other institutional priorities, while encouraging positive inter-departmental collaboration, communication, and strategic alignment.DUTIES AND RESPONSIBILITIES:Marketing, Branding, Communications and Sales
  • Develops and executes marketing, branding, communications and ticketing strategies to support PAC earned revenue programs and services, supports institutional marketing and Fund Development strategies.
  • Leads content strategy and oversees brand storytelling across platforms, to craft a compelling and consistent institutional voice.
  • Conducts audience segmentation analysis and develops tailored engagement strategies to grow and diversify PAC audiences.
  • Develop, refine and drive the PAC’s brand through marketing, digital, and earned media strategy as well as creative and promotional campaigns.
  • Oversee public relations strategy, including media relations, press releases, and interview preparation for key stakeholders.
  • Leads the PACs digital strategies including, but not limited to, website development and e-commerce strategies.
  • Represents the PAC regionally and nationally within arts marketing networks and discussions.
Team Management
  • Maintain a positive work environment and foster a culture of collaboration, creativity, safety, and continuous improvement.
  • Responsible for overseeing the supervision, performance management, evaluation, selection, training, and development of the marketing/communications and ticketing services team.
  • Mentor and coach employees, effectively lead by example to build trust, promote employee engagement, and increase retention.
  • Develop action plans for your teams to meet operational and organizational goals and objectives as per the strategic plan.
  • Oversee the ticketing/CRM operations and provide support to the Ticketing Services Manager to ensure integrity of the ticketing systems and processes, manage cost effective solutions and revenue maximization as well as ensure maximum customer satisfaction.
Financial Management and Reporting
  • Responsible for achieving annual ticket sales and membership financial targets as well as advertising revenue as trackable through the PAC’s RCM (AudienceView).
  • Works collaboratively with key stakeholders to build annual plans with strategies for raising the profile of the organization and its programs, events, and donor relations
  • In collaboration with the CEO, Director of Resources and Strategic Initiatives and Director of Programs and Services, leads the development of the department’s annual budget and participates in ongoing forecasting.
  • Track results from sales campaigns and analyzes data to inform future strategies and decisions.
Internal and External Contact Collaboration and Relationship Management
  • Extensive external contact outreach ranging from contractors to senior business/agency executives to local media, social media and digital community leaders.
  • Cultivate cross-promotional partnerships with regional civic, tourism, and private sector organizations to amplify visibility and audience reach.
  • Ongoing internal contact with members of the department staff and staff of other departments concerning collaborative programs, operations, financial management and communications.
  • Assist in special projects as required.

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