Senior Director, Digital Experience & Growth Marketing

Tecsys

  • Toronto, ON
  • Permanent
  • Temps-plein
  • Il y a 24 jours
  • Postuler facilement
Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.About usTecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!About the RoleTecsys is seeking a visionary Digital Experience & Growth Marketing Leader to architect and execute a global digital strategy that fuels pipeline generation, enhances brand visibility, and enables data-informed go-to-market (GTM) decisions.This role is ideal for a digital leader with 10+ years in a high-growth B2B SaaS environment, passionate about shaping buyer-centric experiences through AI-driven strategies, modern marketing operations, and performance excellence.Key ResponsibilitiesGlobal Digital Strategy & Website Experience
  • Lead the evolution of Tecsys.com into a globally scalable, high-conversion platform with localized experiences tailored to regional personas and buyer behaviors.
  • Guide digital expansion into international markets, ensuring cultural relevance, language optimization, and scalable UX infrastructure.
Performance Marketing & Funnel Acceleration
  • Drive AI-enabled, full-funnel performance strategies across paid media, SEO, and digital channels to maximize reach, relevance, and pipeline velocity.
  • Co-develop digital-first campaign frameworks that align with ICPs, market segments, and key buying stages in partnership with Demand Gen and Product Marketing.
AI-Driven MarTech & Generative Search
  • Oversee the evolution of the MarTech stack with a focus on AI-powered capabilities that drive automation, personalization, and orchestration.
  • Strengthen Tecsys’ presence in AI-enabled search environments (e.g., Google SGE, Bing Copilot, ChatGPT) by aligning content architecture with intent-based discoverability.
  • Enhance cross-platform connectivity (MAP, CRM, CMS, analytics) to enable agile GTM execution and campaign attribution.
GTM Strategy & Buyer Journey Advisory
  • Act as a strategic partner to Product, RevOps, and Sales by mapping digital behaviors and campaign data to buyer journeys and conversion paths.
  • Deliver insight-driven recommendations that shape GTM strategy, messaging frameworks, and content sequencing across industries and verticals.
  • Build scalable campaign architecture using real-time signals, firmographics, and behavioral intent data.
Team & Agency Leadership
  • Lead a growing internal team of digital and marketing operations specialists.
  • Bring extensive experience managing multiple external agencies, including media, creative, development, and SEO/SEM specialists—ensuring accountability, consistency, and performance.
  • Foster a high-performing, agile culture grounded in experimentation, iteration, and business alignment.
Requirements
  • 10+ years of experience in high-growth B2B SaaS marketing, with deep expertise in digital strategy, performance marketing, and marketing operations
  • Demonstrated success leading AI-driven digital strategies across global web, SEO, paid, and MarTech ecosystems
  • Experience mapping data insights to buyer journeys, driving personalization, sequencing, and conversion
  • Proven track record managing multiple external agencies across functions (web, media, SEO, content)
  • Strong grasp of SEO/SEM, campaign design, and marketing analytics tied to pipeline and revenue
  • Deep knowledge of modern MarTech platforms (e.g., HubSpot, CRM systems, SEMRush, Zoominfo, etc.)
  • Skilled in cross-functional influence and collaboration, particularly with GTM, Sales, and Product Marketing
  • Strategic thinker with a bias toward action, innovation, and continuous optimization
We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply.At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.NB: if you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada, OR, have a valid Canadian work permit.

Tecsys