Segment Manager, Satellite enabled IoT - Agriculture
- Ottawa, ON
- Permanent
- Temps-plein
- Segment Management:
- Take ownership of the Agriculture segment to grow and develop use cases.
- Identify and address customer challenges, including solutions for Precision Agriculture and Crop Monitoring.
- Prioritize customers and geographies for lead activation.
- Formulate innovative strategies to expand market share in the target segment, with an emphasis on Sustainable Agriculture, Data-Driven Farming, and Agriculture IoT (AgIoT).
- Monitor and adjust segment performance to achieve growth targets.
- Marketing Collaboration:
- Collaborate with marketing to create impactful content, including case studies and application briefs tailored to the Agriculture segment.
- Design and implement targeted campaigns to boost awareness and generate demand for segment-specific solutions, including Livestock Monitoring and Smart Farming.
- Provide insights to inform marketing strategies and initiatives.
- Product Development and Roadmap:
- Provide market insights and customer feedback to drive the product roadmap.
- Partner with product development teams to identify and implement new features and enhancements that meet segment-specific needs, including Irrigation Management and Farm Equipment Monitoring.
- Develop product positioning and messaging that resonates with Agriculture segment.
- Sales Support:
- Leverage deep sectoral expertise in Agriculture Operations and Agricultural Asset Management to support Sales in driving impactful customer engagement across regions.
- Equip the Sales team with knowledge, tools, and resources to engage target customers effectively.
- Identify and address gaps in sales coverage and marketing assets.
- Conduct training sessions for the Sales team on segment-specific products and market trends.
- Assist in developing sales presentations and proposals tailored to the Agriculture segment.
- Customer and Market Engagement:
- Engage customers and industry participants to gather feedback and ensure products deliver maximum value.
- Build and maintain strong relationships with key customers and industry influencers.
- Represent the company at industry events, conferences, and trade shows to promote segment-specific solutions.
- Conduct regular market research to stay informed about industry trends, competitive landscape, and customer needs.
- Segment Experience:
- 5+ years of experience in a relevant industry segment, with deep expertise in Agriculture.
- Proven ability to grow and manage market segments, define use cases, and prioritize customers and geographies for impact.
- Industry Experience:
- Background in satellite communications, IoT, telematics, or telecommunications.
- Familiarity with the IoT landscape—including key technologies, applications, and market dynamics—is preferred but not required.
- Strategic and Analytical Thinking:
- Strong business acumen with the ability to analyze market trends, customer feedback, and competitive dynamics to inform product roadmaps and go-to-market strategies.
- Comfortable identifying gaps in sales coverage and marketing assets, and taking initiative to address them
- Content Development and Enablement:
- Skilled at collaborating with Marketing to create high-impact, segment-specific materials like case studies and application briefs.
- Experience equipping Sales teams with the knowledge, tools, and resources they need to effectively engage customers.
- Communication and Influence:
- Excellent communicator with the ability to synthesize complex information and present it in a clear, compelling way to diverse audiences.
- Drive and Collaboration:
- A self-starter who thrives in fast-paced environments and enjoys working cross-functionally to drive growth and market success.
- Travel: Willingness to travel to customer and non-customer sites (10%-20%).