Director of Sales

• Study the market and create a dynamic, successful Sales Plan.
• Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies.
• Develop strategy for each prospect from initial inquiry through the final decision.
• Plan each customer interaction.
• Maintain a thorough working proficiency of Customer Relationship Management lead tracking database.
• Keep all records current on a computerized lead tracking system.
• Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment.
• Ensure that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales.
• Conduct weekly strategy and advisory meetings with the Executive Director (ED).
• Submit timely weekly Flash Reports (sales results).
• Provide marketing and sales leadership to all team members.

• Strive to meet or exceed targeted occupancy and sales.
• Leverage multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line.

• Generate leads and move-ins from targeted referral sources.
• Plan and execute monthly presentations to professional referral sources.
• Identify referral sources through site specific research.
• Plan call objectives.
• Articulate the benefits of referring to Sunrise Senior Living.
• Participate in and provide reporting resources for the monthly Referral Development Committee Meeting.

• Create and update Quarterly Sales Plan.
• Implement Sales Plan.
• Conduct bi-annual competitive market research ranking and analysis and accurately report data on the competitor tracking form.
• Understand competitive opportunities and threats and present strategic alternatives to combat these to the ED and Regional Director of Sales.
• Demonstrate a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environment.

• Review and facilitate the Move-In Packet with the resident and/or family.
• Facilitate and coordinate the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC), Resident Care Coordinator (RCC) and/or Reminiscence Coordinator (RC).
• Oversee and manage the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists.
• Ensure all Sunrise and state/province mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.
• Oversee the resident’s administrative files to ensure they are fully prepared according to Sunrise and state/province specific regulatory requirements.

• Assist in the presentation and value of Sunrise’s products and services for our residents, families, team members, and targeted referral sources.
• Assist the ED in completing the annual community budget.
• Understand and manage the department budget to include labor/labour and other expenses and understand its impact on the community’s bottom line.
• Review monthly financial statements and implement plans of action around deficiencies.
• Process and submit monthly expenses and budget data timely per Sunrise policies and internal business controls.
• Understand the internal cost associated with all Sunrise resident care programs.

• Partner in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe.
• Develop a working knowledge of state/provincial regulations and ensure compliance.
• Achieve the Team Member Engagement goals and actively lead in the Engagement Improvement Planning sessions.
• Attend regular meetings; Stand Up, Cross Over, Department Head, Town Hall, Quality Improvement, and others as directed by the Executive Director.
• Keep abreast of professional developments in the field by reading and attending conferences and training sessions.
• Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.
• Perform other duties as assigned.

• Goal achievement oriented
• Ability to handle multiple priorities
• Planning and negotiating skills
• Possess written and verbal skills for effective communication and the ability to facilitate small group presentations
• Competent in organizational and time management skills
• Demonstrate good judgment, problem solving, and decision-making skills

• College Degree preferred
• Successful marketing and sales experience
• Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications
• Willingness to work independently with little to no day-to-day supervision
• As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety and regulatory compliance
• Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times

• Des régimes de soins médicaux, de soins dentaires, de soins de la vue, d’assurance-vie et d’invalidité
• Des régimes d’épargne-retraite
• Programme d’aide / Programme de réduction au bénéfice des employés
• Congés payés (CP), congés de maladie et indemnités de congés
• La paie journalière est versée dans les heures qui suivent le quart de travail (uniquement aux États-Unis)
• Remboursement des frais de scolarité
• Outre la rémunération de base, Sunrise peut offrir des primes discrétionnaires et/ou non discrétionnaires. L’admissibilité à ces primes dépend du poste occupé par l’employé, du régime/programme proposé par Sunrise à ce moment-là et du rendement demandé dans le cadre du régime/programme.
• L’accès à certains avantages sociaux est soumis à des conditions d’éligibilité

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• Daily Pay offered to get paid within hours of a shift (offered in the U.S. only)
• Tuition Reimbursement
• In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
• Some benefits have eligibility requirements

Sunrise Senior Living