Senior Strategic Role – Measuring Analyst Role
- Halifax, NS
- Contrat
- Temps-plein
Location: RemoteKey Responsibilities:
Measurement Strategy & Roadmap: Own and define the measurement framework, ensuring alignment with business objectives and vendor needs.
Advanced Analytics & Testing: Design, implement, and interpret measurement methodologies including attribution models, incrementality studies, and A/B testing.
Insight Generation: Turn data into clear, impactful insights that can be leveraged for vendor-facing storytelling and account team decision-making.
Performance Analysis: Continuously analyze campaign performance, identify optimization opportunities, and recommend strategic tests based on consumer insights and market trends.
Stakeholder Influence: Persuasively present recommendations and insights to account teams and vendors, enabling data-driven strategies.
Innovation & Best Practices: Stay current with evolving measurement techniques, ensuring that our approach remains best-in-class.Qualifications:
Bachelor’s or Master’s degree in Business, Statistics, Economics, Marketing Analytics, or related field.
Experience in marketing analytics, measurement strategy, or performance insights (preferably in retail media, e-commerce, or digital advertising).
Proven expertise with attribution models, incrementality testing, and experimental design.
Strong storytelling skills—able to simplify complex data into actionable, compelling narratives.
Advanced proficiency in data visualization and analysis tools (e.g., Tableau, Power BI, SQL, Python, R).
Demonstrated ability to influence senior stakeholders and cross-functional teams.
Strong communication skills with both technical and non-technical audiences.Thanks & Regards,
Kadir khan
Cell: (289)-608-9866
Email: