
Generative Engine Optimization Specialist
- Vancouver, BC
- Permanent
- Temps-plein
- You speak Gen AI fluently. Whether it's GPT, Claude, Gemini, Perplexity, or something proprietary, you know how to fine-tune, prompt-engineer, and deploy like a pro. Bonus points if you've wrangled RAG systems or built intelligent agents that actually do something useful.
- You've got receipts. We're talking 2+ years of driving real revenue in eCommerce using Gen AI tools. Your campaigns don't just “perform” - they convert, optimize, and scale. You know your CPAs from your COGS, and you've got the ROAS charts to prove it.
- You're half strategist, half mad scientist. You've customized LLMs for dynamic pricing, personalized recos, or other eComm magic tricks. You're always testing, tweaking, and squeezing more performance out of every prompt.
- Chatbots? Handled. You've designed, automated, or integrated conversational bots that actually help people - and maybe even close sales. You understand NLP techniques that improve query understanding across D2C, marketplaces, and B2B channels.
- You don't just know SEO - you weaponize it. You've built (and ranked) AI-generated product pages, blogs, and meta content that please both Google and humans.
- You turn personalization into profit. Using AI, CRM, and CDP data to drive next-level segmentation across web, email, direct mail, and paid? That's Tuesday for you.
- Your test-and-learn game is fierce. A/B testing? Of course. But you go deeper - testing prompts, tweaking outputs, and ruthlessly analyzing conversion impact from the chatbot to the checkout.
- You've got a good nose for BS. Whether it's sniffing out fake reviews, defending against poison pills, or implementing content moderation, you're on high alert. (And you don't fall for the shiny object AI tools that overpromise and underdeliver.)
- You make the complex simple. Cross-training non-technical teams on prompt best practices? No problem. You don't gatekeep - you empower.
- And you're plugged in. Always reading, testing, and reporting on what's next in generative AI. If a new technique drops, you're already 3 blog posts deep.
- You're humble--you put the team and others' needs ahead of your own
- You're hungry to learn more
- You're people smart--in the sense that you're a great teammate
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly team lunches
- Casual dress code
- Incredible dog friendly, Yaletown office one block from SkyTrain
- If you prefer to work remotely, that's okay with us too!
- Can you describe a time when you optimized content specifically for AI Overviews, ChatGPT, or other generative engines and what impact did it have on visibility or traffic?
- Describe why you fit perfectly with our values. Read them here:
- What's the toughest challenge you've ever overcome in your life? How did you overcome it?
- What do you do for fun?
- If you have one, explain why you're looking elsewhere.