Outside Sales Representative - Lighting, Electrical & Industrial Supply Distribution

• $80,000 CAD base salary
• Year 1 OTE: approximately $110,000 CAD
• Uncapped commission — earnings grow directly with the GP you generate
• Mileage reimbursement per km (candidate uses own vehicle)
• Company-paid health benefits (company covers approximately 70% of premiums)
• Laptop and cell phone provided
• Full business expense account — all client-related expenses covered
• Further education reimbursement
• Company social events and team outings

• Head Office: Mississauga, Ontario (Dixie Road area)
• Work arrangement: Office-based to start, with transition to primarily field-based as client relationships develop
• Sales territory: Greater Toronto Area (GTA) — local and defined geography, with some provincial and national account scope
• Overnight travel: None required
• Hours: Monday to Friday, 40+ hours per week, daytime
• Driver’s license and personal vehicle required — mileage reimbursed

• 2 to 10 years of B2B outside sales experience
• Distribution experience is a strong advantage — candidates who have sold for an industrial, electrical, HVAC, plumbing, janitorial, or safety supply distributor will understand the network, the buyer relationships, and the multi-product selling environment
• Experience calling on property managers, contractors, purchasing agents, facilities teams, or government buyers is an asset
• Lighting or electrical product knowledge is helpful but not required — the company provides full product training
• Industry experience from adjacent backgrounds is acceptable: HVAC, plumbing, industrial safety, cleaning/janitorial supply, building products, or any distribution environment
• Post-secondary education is not required — proven sales results are the determining factor
• Valid driver’s license and personal vehicle required
• CRM proficiency required — must maintain up-to-date pipeline and activity logs

• CRM software — Basic (platform TBD; training provided)
• Microsoft Office — Basic

• Commercial and industrial lighting products
• Electrical supplies and components
• Industrial safety supplies and high-visibility products
• Thousands of SKUs across product categories — customers often buy one or two product types; expanding breadth across the full catalogue is a core part of the role

• Property management companies and facilities teams — property managers, facilities directors
• Commercial and industrial contractors — purchasing agents, project managers
• Government agencies and institutional buyers — procurement contacts
• Manufacturing and industrial operations — operations managers, purchasing departments
• Retail and commercial businesses — owner-operators, purchasing managers
• Customer size ranges from small independent businesses to large enterprise accounts

• Average order value: approximately $350. Range: $10 to $500,000+ depending on project size
• Annual revenue per customer varies widely — some accounts are day-to-day transactional; others combine regular orders with project-based purchasing
• Sales cycle: immediate for transactional and repeat orders; up to 2 years for large project relationships that require relationship development

• Independent distributor in a market dominated by national chains — provides more responsive, relationship-based service that nationals cannot match
• 30 years of established supplier relationships providing product access, pricing, and availability advantages
• Strong inside support team: project managers, counter staff, order desk, and operations manager who handle quotations and customer service so the rep can focus on selling
• Broad product catalogue covering lighting, electrical, and industrial safety — reps who develop their product knowledge can serve customers across multiple categories
• 80/20 focus: company actively supports reps in identifying the highest-value opportunities and building around them

• 90% Account Development — building relationships with assigned existing customers, identifying product gaps, expanding the breadth of products purchased, and reactivating soft or dormant accounts
• 10% New Business Development — selective cold prospecting and developing net new accounts

• Assigned book of existing NALP customers from Day 1 — many are generating $2,000 to $20,000 in annual GP today but have potential for $100,000 to $200,000 or more
• Company-provided customer database with existing contact history
• Approximately 10% of time involves cold prospecting for net new accounts
• Significant account development opportunity with dormant or under-serviced customers who have existing relationships with the company but have not been actively worked

• None required

• Full product training provided — lighting, electrical, and industrial safety product knowledge is taught on the job and through supplier training programs
• Supplier training available at supplier facilities and in-house
• Inside sales team provides quotation and order support so the rep can focus on selling, not paperwork
• Active selling begins immediately — full productivity expected within 1 to 2 years as the book of business develops
• Semi-weekly check-ins with the President — results-focused coaching, not micromanagement

• Inherit a book of business from Day 1 — existing revenue base with significant untapped upside in dormant and under-serviced accounts
• Uncapped commission tied directly to gross profit — the more value you deliver, the more you earn
• Year 1 OTE of $110,000 or more at quota, with top performers in the company earning $140,000 to $150,000+
• Industry experience not required — the company trains the right rep; sales ability and relationship skills matter more than product knowledge at the start
• Small, tight-knit team where your contributions are recognized and rewarded directly
• Strong inside support team lets you spend your time selling, not chasing quotes or answering administrative questions
• Company with 30 years of established supplier and customer relationships — you are joining a business with a proven foundation, not starting from scratch

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