Market Research Specialist (contract)

• Work-life harmony with access to an award-winning holistic wellness program
• Continuous learning through our robust corporate curriculum and education reimbursement program
• Incredible rewards, travel incentives, and product and service discounts
• Pay-for-performance and best-in-class recognition programs and
• Competitive benefits include a defined contribution plan, personal spending account, and so much more.

• Lead the coordination, monitoring and the managing of activities throughout the course of all panel platform-based research projects
• Independently design/develop and program questionnaires to ensure the necessary data is captured and ensure that all necessary analytical and methodological requirements are met
• Responsible for Member panel administration which includes managing and reporting online panel health reports quarterly, resolving issues, updating profile variables, purging Members
• Manage off panel research projects
• Key contact for Panel vendor to resolve panel/platform issues and develop best practices for smooth usage and execution of platform and relationship
• Manage recruitment of Members to the panel
• Understand and integrate analytical methodologies as they pertain to new concept and product development testing, segmenting Membership data, and understanding usage and attitudes
• Conduct quality checks of all field ready survey components and client reporting elements
• Administer external vendor research projects including preparing RFPs/briefs, making vendor recommendation, supporting and reviewing questionnaire development and reporting
• Work closely with Market Research Manager to develop new processes, initiatives, training, etc.
• Transform market research data into clear, logical and easy-to-follow stories with concise insights and recommendations
• Present market research findings to internal stakeholders in a timely manner
• Integrate and synthesize additional market research resources to provide a more holistic view of how the research speaks on a higher organizational or market-view level
• Provide guidance and direction on market research initiatives and proactively anticipate research needs by suggesting and recommending pertinent research projects for different stakeholders
• Forecast and define future research information needs and working with internal teams to ensure the relevant inputs are in place to enable future reporting
• Advise internal/external stakeholders on best practices for collecting data, methodology, and achieving optimal audiences and response rates
• Manage centralized Market Research Library
• Actively evaluate and utilize various tools that will assist with team efficiencies

• University/College Degree in Business, Marketing Major or related discipline
• Certified Analytics and Insights Professional designation, preferred
• Market Research Certification, preferred
• 3+ years exceptional analytical and methodological expertise in market research
• Advanced quantitative and qualitative research skills, including experience in execution of analytical techniques including key driver analysis, regression analysis, factor & cluster analysis, etc
• Advanced proficiency with SPSS, survey software and MS Office product suite, data visualization skills in PowerPoint or similar software
• Proven ability to research and apply knowledge creatively with exceptional written and verbal communication skills along with excellent organizational skills
• Proven ability to manage relationships with external vendors

CAA South Central Ontario