Lifecycle Marketing Manager

Toronto, ON
Permanent
Temps-plein

Il y a 1 mois

OpportunityKeeping our customers engaged, driving them to explore Method more deeply, providing compelling opportunities for them to learn about Method and engaging them at appropriate times via the right message and experience is at the heart of our Lifecycle Marketing Manager.Although email will be your primary tool, you’ll need to back up your email expertise with a world class strategy that ensures the right segments of customers get the right message at the right time.About MethodMethod is on a mission to transform how small businesses operate by giving them real control over their customer workflows. Our flagship product, Method CRM is purpose-built for small businesses that have outgrown spreadsheets and generic tools. With deep QuickBooks integration and a powerful no-code customization engine, Method enables users to design workflows that truly fit their unique needs. As a scaling growth company, we’re now taking that mission further, leveraging AI to develop intelligent agents that assist users in rapidly building and customizing no-code apps. This innovation is at the heart of our next chapter, and we’re looking for people who are excited to build the future of work!The Role:

Create Strategies: Develop and implement plans to keep our customers engaged at every stage of their journey with us.
Manage Campaigns: Plan and run email marketing campaigns and other communication efforts for each stage of the customer journey. Email will be your main tool. You’ll use it to nurture leads, welcome new customers, engage current customers, and bring back those who’ve been inactive.
Segment Customers: Group our customers based on different criteria to target them more effectively.
Analyze Data: Look at customer data to find trends and insights that will help improve our marketing efforts.
Collaborate: Work closely with our product, sales, and customer success teams to ensure we’re all on the same page, that we have a cohesive experience etc.
Automate: Use marketing automation tools to make our lifecycle marketing more efficient, building a technical multi-layered lifecycle strategy, deploying personalized triggered messages and campaigns across channels (ie. email, SMS, in-app, etc.)
Track Performance: Monitor how well our marketing campaigns are doing, running A/B tests to use this information to make them better over time.

What You Bring:Before you read this next section, we want you to know that we know the “ideal candidate” doesn’t exist — everybody has a unique background and skill set. Even if you don’t check every box below, we’d love for you to apply - we are building for the future and growth potential is a priority for us!

Experience: 3-7 years of experience in lifecycle marketing or a similar field, ideally in a SaaS company.
Skills: You need to be good with marketing automation tools, We use Active Campaign but any relevant experience with a similar tool is a must.
Analytics: Strong analytical skills should be at the heart of your strategy. You’ll need to turn data into actionable insights.
Communication: Excellent written and verbal communication skills are a must. You should be able to craft compelling messages for different customer segments.
Multi-Task: We expect you to be able to juggle the multiple demands of running all lifecycle marketing (from lead nurturing, to customer onboarding, to winback & retention campaigns).
Demonstrable Success: We want you to have done this before and done it well and be able to back that up with data.

Why You’ll Love Method🌐 Flexible hybrid work model – designed to support work-life balance while maintaining strong team collaboration; employees work from our downtown Toronto office 2–3 days per week🎉 Collaborative and social team culture – work in a supportive environment with regular team events and company-wide celebrations that keep things fun and connected🚀 Growth-stage company experience – working at a scaling growth company like Method gives you deep insight into how a software company operates. You'll be involved in a wide range of discussions and initiatives, gaining experience that's hard to find in more siloed environments.📚 Training – You will receive initial and ongoing training on Method’s products, policies and procedures as well as a quarterly professional development budget.📍Great downtown location – Method is located right in the heart of Toronto’s young and vibrant ‘King West’ technology hub at the corner of Adelaide and Spadina Ave.🩺 Comprehensive health benefits – inclusive of healthcare, vision, and dental coverage to support your overall well-being🥗 Weekly lunch credit – enjoy a meal on us every week as a small way to say thanksWhat to Expect in Your First 90 Days:

Complete Method’s bootcamp.
Understand Method’s values and how our teams collaborate to drive results.
Learn and become an expert of our internal communication tools, norms, and practices.
Dive deeply into our Email Marketing System (Active Campaign) review current tactics and provide suggested improvements
Understand our ideal customer profile and top industries
Take over email marketing activities and start reporting on key metrics.
Complete a thorough analysis and provide strategic recommendations to improve our existing engagement tactics.
Have implemented a number of your low hanging fruit strategies.
Established a working relationship with other functional teams like sales, product etc.
Begin regular reporting on your strategies, iterating on what is working and not.
Have talked to sales, product, account management etc. and have started implementing cohesive engagement strategies that include interacting with those teams.
Started to implement some of your more ambitious tactics including leveraging internal and external resources to get them done.
Completed an in depth strategy for the upcoming quarter.
Participate in your first quarterly review

At Method, we believe in a thoughtful and human approach to hiring. Every application is reviewed by a real person, never AI, because we know your experience, potential, and personality can’t be measured by an algorithm. We take the time to get to know each qualified candidate and appreciate the effort you put into applying.This is an active role we’re currently looking to fill, and we thank all applicants in advance. Please note that only candidates selected for an interview will be contacted. We kindly ask that you do not call or contact us through agencies.Method is an equal opportunity employer for all — regardless of race, colour, ancestry, religion, gender identity, sexual orientation, age, marital status or able-bodiedness. As part of our commitment to be an inclusive and accessible workplace, we’re happy to provide accommodations for candidates taking part in the selection process.

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