Head of Performance Marketing

Intuit

  • Toronto, ON
  • Permanent
  • Temps-plein
  • Il y a 13 jours
We are looking for a Group Marketing Manager, Digital Acquisition to oversee our marketing efforts for QuickBooks and Mailchimp for Canada and Latin America. Reporting to the Director of Marketing, this position will lead a growing team of marketers and agencies and will own our acquisition growth targets for both product lines. The position will have broad visibility across the business as well as the global Intuit Marketing Community and will collaborate daily with peers in Marketing, Sales, GTM Tech, Finance, and Analytics.This position will be based in Toronto but you will work cross functionally with partners located across many of our global sites, including the US, UK and Australia collaborating on improving measurement methodologies, agency management, sharing best practices as well optimizing ROI. You will be leading a team of digital marketing professionals across search, programmatic and brand supported by multiple agencies on strategy and execution. Responsibilities
  • Effectively partner with a broad array of cross-functional teams across countries (US, UK, AU) to advance our use of measurement, optimizing ROI on spend, optimizing use of assets, as well as coordinating on agency relationships
  • Own the overall strategy for bringing customers into the Quickbooks and MailChimp franchise to support both conversion on the website as well as lead generation for our SMB and mid-market sales teams
  • Champion a culture of experimentation with rapid test-and-learn cycles across platforms (e.g., Google Ads, Meta, LinkedIn). Implement incrementality testing, audience segmentation strategies, creative variant testing, and funnel optimization to drive growth.
  • Champion and utilize Marketing Mix Modeling (MMM), multi-touch attribution and cohort analyses to continuously refine investment strategy and optimize ROI
  • Build, lead, empower, and inspire a team of direct reports (responsible for executing on Display, Search (PPC), SEO, Mobile and Social acquisition channels) to do the best work of their lives, resulting in world-class annual employee engagement
  • Develop and manage targeted sponsorships and partnerships that align with acquisition goals. Define success metrics, integrate campaign measurement, and evaluate lift and efficiency within your channel portfolio
  • Manage agency engagement to maximize value using their varied expertise surgically to extend the capabilities of the team

Intuit