Manager, Product Communications
CarMax
- Richmond, BC
- Permanent
- Temps-plein
- Create and manage communications process for Product to include being the central point of contact for Product communications
- Develop and execute Product communication plans that educate and raise awareness for our growing suite of products and evolving Product org
- Partner with Marketing and Internal Communications to ensure brand consistency in Product communications
- Establish Product templates to ensure consistency in the look and feel of divisional communications
- Work with Product Management and Product Technology leadership to maintain a communications strategy to inform executives, the broader Product organization, and cross-functional stakeholders on progress towards strategic objectives and performance
- Consult with leaders, key stakeholders, and subject matter experts (i.e., Internal Communications, Public Relations, Human Resources, etc) to develop, manage, and implement strategic communications in Product
- Partner with Internal Communications on strategies for any custom messaging related to enterprise-wide communications.
- Research, develop and implement new and innovative communication mediums and tools to increase communication effectiveness and create excitement
- Integrate change management and engagement principles into communication plan strategy to build awareness, desire, connection, and to enable action
- Minimum of 5 years’ experience in communications or closely related field
- Undergraduate degree in a business or communications-related discipline; Advanced degree preferred
- Think creatively and strategically to address complex/critical issues with a proven track record of thought leadership
- Take initiative and ‘make things happen’ with moderate supervision or guidance and with an analytical, proactive, and solution-oriented mindset
- Flex between big picture thinking and sharp attention to detail
- Proven record of success developing and executing communication programs to support business goals, communication planning for large organizations preferred
- Clearly articulate vision, objectives, and progress through exceptional written, visual, and verbal communication
- Demonstrate exceptional interpersonal skills to build and maintain strong relationships throughout the organization
- Be courageous to motivate, influence and persuade across various levels of the organization
- Develop and execute plans and proactively make improvements to processes
- Proficiency with all MS Office 365 applications and intranet strategy