Sr. Associate, Digital Activation

Omnicom Media Group Voir toutes les offres

Canada
55.000-65.000 $ par an
Permanent
Temps-plein

Il y a 15 jours

As the Senior Associate, Digital Activation (Direct IO), you are an enthusiastic subject matter expert on the Canadian media eco-system and the roles that different channels and platforms play in the daily lives of Canadian consumers. You understand that your strong background in technology, analytics, and communication will be key to your success in this role. You understand how marketing objectives and media strategy can be effectively brought to life through thoughtful channel, partner and placement choices. You know which media vendor partners will most effectively reach which audience segments. You know which placements are going to outperform the others. You have experience with complex taxonomy and, because of your strong attention to detail, know how to navigate them with ease. You are a team player with strong written and oral communication skills (you are especially comfortable with long-form writing to communicate your ideas and recommendations). You feel comfortable bringing performance results to clients, tying the optimization metrics to the strategic intent of campaigns and the underlying business objectives.Responsibilities

Understand how to intake and interpret the client media brief and media strategy in order to support the Planning Team with tactical planning (channel mix and media vendor-partners and placement choices
Prepare media vendor-partner consideration sets aligned to media strategy
Partner with Planning team colleagues to execute the vendor-partner RFP process; develop the RFP, support vendor-partners with Q&A as they prepare their responses; evaluate RFP responses and make recommendations to inform tactical media plan
Support Planning Team to present and sell-in the media tactical plan to the client
Preparing taxonomy aligned to taxonomy guidelines and tactical choices
Support the creative production process including preparation of specs sheets, custom creative deliverables and trafficking sheets. Act as a liason between clients, internal agency teams and the client-side Campaign Program Managers.
Working with campaign operations team, oversee entry of approved tactics (partners and placements) into activation systems and tools; quality-check and finalize all campaign details
Working with ad operations team, ensure tags are prepared, tested and delivered to partners accurately and on-time
Prepare pre-launch and post-launch client communications
Partner with media vendor-partners to ensure proper pacing and in-campaign performance tracking
Partner with Data & Reporting colleagues to deliver post-campaign reporting; providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis

Education

Relevant post-secondary education, training, or equivalent experience

Certifications

Nice to have:

Google Campaign Manager Certification
Google Ads Certification

Skills

DDS and Prisma Digital Management systems (Proficient)
Highly proficient in MS Office Suite, with emphasis on MS Excel. (Proficient)
Proven experience with third-party ad-servers (e.g. Google Campaign Manager). Experience with other digital solutions (Omniture, WebTrends, Social Media monitoring) a bonus. (Proficient)
Knowledge of Evaluation of marketing ROI, conversion funnel analysis and Optimization (Proficient)
Demonstrating motivation, attention to detail, strong communication skills, and the ability to follow direction and meet short deadlines while producing high-quality work.

Strong written and oral communication skillsExperiences

3 to 4 years agency experience in digital media planning or buying with a strong understanding of the Canadian digital media eco-system including media vendor-partners, Buying, Trafficking, Analyzing, and Optimizing
Must be proficient in media terminology, media math, and reach and frequency calculations. (Proficient)
Experience working on Retail, Ecommerce and Technology client an asset

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant's education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as: Wellness Days, Special Company Days, Half-Day Summer Fridays, EXTRA long weekends and much more.The Salary band for this role is : $55,000 - $65,000This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.Compensation Range$55,000 - $65,000 CADCOMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available onAI DISCLOSUREOmnicom Media uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante

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