As a Staff Marketing Manager on the Intuit Business Solutions Lifecycle team, you'll lead lifecycle campaigns across email and multi-channel journeys focused on improving retention and increasing feature usage. You will own strategy through execution, guiding seasoned marketers and agencies in creating impactful, data-driven campaigns to activate and nurture engaged users. This role is ideal for a performance-focused marketer who combines sharp analytics with an experimental, growth hacker mentality. Responsibilities● Lifecycle Ownership: Define and optimize full-funnel communications—activations, onboarding, retention, reactivation—using email, in-product, push, and SMS. Build frameworks for segmentation, cadence, and orchestration.● Optimization and Experimentation: Develop and run rapid test-and-learn initiatives across the lifecycle funnel. Continuously refine messaging, channel mix, and segmentation to improve KPIs like engagement, feature usage, and LTV.● Data-Driven Marketing: Partner with analytics and CRM ops to build targeting logic, define success metrics, track performance, and turn insights into actionable improvements.● Growth Hacking: Use creative, scalable, and scrappy tactics to identify lifecycle inefficiencies and unlock unexpected growth levers. Drive aggressive iteration in high-impact areas.● Campaign Execution: Oversee campaign setup in tools like Braze or Eloqua working closely with agencies, ensuring seamless orchestration and personalization.● Cross-Functional Collaboration: Work closely with Product Marketing, Growth, MarTech, Engineering, and Data teams across Intuit to embed lifecycle campaigns into product experiences and act as a catalyst for innovation.● Performance Reporting: Deliver clear, insightful reporting on campaign performance, share learnings, and identify opportunities for deeper optimization.
