Senior Marketing Manager, Digital Acquisition - Credit Cards

• Expertise in managing and optimizing search, social, display, programmatic and affiliate/aggregator etc. always-on performance media.
• Acts as a trusted advisor to assigned business/group.
• Influences and negotiates to achieve business objectives.
• Recommends and implements solutions based on analysis of issues and implications for the business.
• Identifies emerging issues and trends to inform decision-making. Examples include search demand data.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Assists in the development of strategic performance marketing plans.
• Leads/participates in the design, implementation and management of new digital marketing campaigns and program solutions.
• Ensures alignment between stakeholders.
• Conducts various pre-implementation, during and post-implementation analyses to estimate/measure campaign/program impact e.g., sales increase, revenue increase, cost reduction, corporate brand image favourability.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Identifies optimization opportunities through the interpretation of customer insights and campaign/program performance measurement.
• Builds change management plans of varying scope and type; leads or participates in a variety of change management activities including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives.
• Leads the design, development, and implementation of digital marketing.
• Automates validation tests to improve quality and efficiency of the validation process.
• Validates and tests models used in marketing measurement and reporting to assess/address performance and compliance.
• Leads/participates in the design, implementation and management of core business/group processes.
• Monitors and tracks campaign/program performance, user acceptance testing, and addresses any issues.
• Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting.
• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Designs and Develops Landing Pages and digital assets using web-based tools.
• Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Builds effective relationships with internal/external stakeholders.
• Collaborates with product, marketing, agency teams and channels teams to deliver on business objectives.
• Gathers and formats data into regular and ad-hoc reports, and dashboards.
• Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
• Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
• Monitors compliance with policy, brand standards and design system standards, escalates as required.
• Coordinates and executes campaign and program activities; makes changes to resolve issues.
• Monitors and tracks campaign performance and addresses any issues.
• Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Provides specialized consulting, analytical and technical support.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.

• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Post-secondary degree in business, marketing or communications related discipline.
• Agency experience is an asset.
• Knowledge and experience in financial services is an asset.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.

BMO Financial Group