Executive Director

Omnicom Media Group Voir toutes les offres

  • Canada
  • Permanent
  • Temps-plein
  • Il y a 2 mois
Executive DirectorReports to CCO, MD, VP/AVP Business LeadOverallLeads the end-to-end media proposition for assigned clients - strategy, planning, activation, measurement and team performance. Primary focus on executional excellence and growth within defined accounts.Strategic leadershipTranslate client objectives into integrated media strategies and annual plans. Own campaign strategy and in-market optimization.
  • Define and articulate long-term media strategies and go-to-market plans for assigned clients or sectors.
  • Align media plans with clients' broader marketing and business objectives
  • Champion data-driven and audience-first approaches, leveraging first- and third-party data, analytics and measurement frameworks.
Innovation and Thought Leadership
  • Set and own the end-to-end innovation agenda across the portfolio
  • Steward portfolio-level opportunity selection: surface, prioritize and back high-value opportunities
  • Sponsor rigorous experimentation at scale: establish governance, statistical rigour and decision frameworks
  • Convert innovation into measurable commercial outcomes: craft client-facing POVs, proposals and case narratives that tie new approaches directly to client KPIs, ROI and business outcomes - enabling sales and client leads to commercialize quickly.
  • Represent the agency at industry forums: act as a senior external ambassador - present evidence-based positions, industry events and partner summits to advance reputation.
  • Build and curate a strategic partner and technology radar: identify and qualify emerging platforms, vendor capabilities, supply-side shifts and regulatory changes that materially affect media strategy and go-to-market choices.
  • Mitigate strategic and execution risk
  • Drive commercial partnerships and ecosystem plays
  • Champion thought leadership and revenue enablement
Client relationship & stewardshipTrusted day-to-day senior client lead; runs strategic reviews and quarterly business reviews.
  • Act as the senior client lead and trusted advisor, maintaining peer relationships.
  • Lead strategic client meetings, pitch decks, quarterly business reviews and strategic workshops.
  • Anticipate client needs, surface growth opportunities and protect long-term account health.
Commercial & financial accountabilityTrack revenue targets, forecast pipeline and manage resource allocation to meet financial goals.Team leadership & people developmentManages and develops a multi-disciplinary team; responsible for hiring, retention and direct performance management.
  • Build, mentor and retain a high-performing, multi-disciplinary team (strategy, planning, buying, analytics, activation).
  • Define career paths, run performance reviews, and create development plans that build agency capabilities.
  • Foster a collaborative culture that values diversity, learning and accountability.
Campaign design & deliveryEnsures campaign quality, compliance and KPI delivery; removes operational blockers.
  • Oversee integrated campaign development-planning, activation, optimization and measurement.
  • Ensure campaigns deliver agreed KPIs, maintain creative and executional quality, and comply with brand and regulatory guidelines.
  • Remove blockers, escalate risks early and ensure timely delivery against milestones.
Measurement, insights & optimizationImplements measurement frameworks and drives in-market optimization.
  • Define success metrics and measurement frameworks (attribution, incrementality, MMM) and ensure robust reporting.
  • Use insights to iterate media plans in-market and advise clients on budget shifts or tactical pivots.
  • Validate performance through post-campaign analysis and translate learnings into future strategy.
New business & growthSupports pitches and develops upsell proposals for existing clients.Complete understanding of OMG suite of products and how they solve client challengesOperations, governance & vendor managementManages vendors for assigned accounts; ensures QA and compliance.
  • Ensure efficient processes for media procurement, trafficking, QA and billing.
  • Manage vendor relationships and strategic partnerships (tech, data providers, creative/production partners).
  • Maintain compliance with legal, brand safety, privacy and advertising standards.
Scope & typical scaleManages 1-3 mid-to-large accounts or one large complex account.Budget oversight: medium to large media spends depending on client.Team size: ~8-25 (direct + indirect).Key competencies & skills
  • Strong client leadership, operational excellence, tactical and strategic media knowledge, hands-on measurement literacy, people management.
Typical qualifications & experience
  • 9-12+ years in media/integrated agencies; 3+ years managing senior-level accounts.
Success metrics (examples)
  • Account revenue growth, client satisfaction (NPS), campaign KPI delivery, team retention and development.
  • Understands OMG product suite and how they help solve client business challenges.
COMMITMENT TO IDEAOMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.We will process your personal data in accordance with our Recruitment Privacy Notice which is available onAI DISCLOSUREOmnicom Media uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante

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