The Commercial Sponsorships Advisor will support the strategic development of the sponsorship portfolio, sourcing, management, and evaluation of sponsorship opportunities in Ontario, Atlantic and West regions, aligning the initiatives with broader business and marketing objectives. This role requires superior analytical, negotiation, and relationship management skills to maximize brand and business impact through external partnerships. More specifically, you will be required to:Build and deliver sponsorship strategies that directly support the line of business’s goals and marketing priorities, rooted in data-driven insightsProactively analyze the current sponsorship portfolio, conducting regular assessments, and provide recommendations for optimization and strategic growthSource and evaluate new sponsorship opportunities, ensuring alignment with brand objectives, target audiences, and budget constraintsNegotiate partnership agreements, structure deliverables, and manage contract compliance to maximize ROI (return-on-investment) and ROO (return-on-objectives) while protecting organizational interestsServe as primary contact for partners, manage day-to-day communications, and maintain strong, collaborative relationships with both sponsors and internal teamsDesign and lead strategic activation plans in partnership with internal stakeholders (e.g., marketing, events, product teams) to bring sponsorship concepts to life and ensure seamless integration within broader campaignsMonitor, measure, and report on sponsorship performance using KPIs, analytics, and feedback to inform ongoing improvements and demonstrate business valueStay current on industry best practices, trends, and competitor activity, ensuring recommendations and activations are innovative and best-in-classHelp champion a culture of collaboration, agility, and creative problem-solving; actively navigate ambiguity and competing business needs to deliver solutions that balance all stakeholder interests and objectivesProvide guidance and resources (e.g., training, toolkits, best practices) to internal teams and partners to elevate sponsorship execution and impactWhat we offer*Competitive salary and annual bonus4 weeks of flexible vacation starting in the first yearDefined benefit pension plan that provides predictable, stable income throughout retirementGroup insurance including telemedicineReimbursement of health and wellness expenses and telework equipment
Benefits apply based on eligibility criteria.
What you bring to the tableBachelor's degree in business, marketing, communications or in a related fieldA minimum of five years of relevant experience in sponsorship management, partnership marketing, or a related discipline, ideally in a complex, matrixed organization or a regulated industryPlease note that other combinations of qualifications and relevant experience may be consideredAdvanced experience crafting and implementing sponsorship strategies that deliver measurable business resultsAdvanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clientsAdvanced proficiency with project managementAdvanced knowledge of using data and insights to assess opportunities and recommend strategyAdvanced knowledge and understanding of property and casualty, life-health insurance and wealth managementAdvanced commercial acumen and risk management Action oriented, Collaborates, Communicates effectively, Customer Focus, Differences, Interpersonal Savvy, Nimble learning, Resourcefulness#LI-HybridTrade Union (If applicable)At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!Job Family Marketing (FG)Unposting Date 2025-09-12
