Senior Lead, Earned Media

• Develop and lead the earned media strategy aligned with organizational priorities and healthcare initiatives, including identifying emerging issues, reputational risks, and opportunities to shape public discourse on healthcare.
• Cultivate and maintain relationships with key journalists, editors, and media outlets to position the organization as a trusted health authority.
• Identify, develop, and pitch compelling stories (research breakthroughs, patient impact, innovation, public health topics).
• Lead media response planning and execution during emerging issues, reputational risks, or crisis situations, including rapid response coordination and message development for senior leadership and spokespersons.
• Prepare executives, clinicians, and experts for media engagements with messaging, briefing notes, and training.
• Track earned media performance, analyze sentiment and reach, and report insights to leadership to guide strategy.
• Partner with internal teams (marketing, membership, research, digital, and government relations) to align communications efforts.

• Degree in journalism, communications, public relations, political science, or related discipline, or equivalent professional experience in media relations.
• Four to Five years of relevant experience.
• Demonstrated expertise in delivering integrated media initiatives across multiple communications channels, including print, broadcast, and digital platforms.
• Proven ability to manage high profile media issues, including crisis response, rapid media cycles, and reputational risk.
• Strong understanding of media operations and newsroom dynamics, with established relationships across print, radio, television, and online media and a proven ability to secure impactful coverage.
• Advanced project management capability, with the ability to prioritize competing demands, manage multiple projects simultaneously, and deliver results under tight deadlines.
• High level of organizational effectiveness, including strong attention to detail and the ability to coordinate complex communications activities.
• Expertise in project planning and time management to support the execution of high-profile communications initiatives.
• Exceptional interpersonal and communication skills, with the ability to engage effectively and respectfully with media, executives, clinicians, and other stakeholders.
• Strong analytical and problem-solving skills, with a proactive approach to identifying risks and mitigating communications issues.
• Knowledge of healthcare communications considerations, including sensitive storytelling, patient privacy requirements, and issues management in a highly regulated environment.

• A work environment whose values are to be respectful, bold, responsive, and transparent in our work and our behaviours
• A fantastic opportunity to grow with the team and help shape the strategic direction of the OMA, its members and the health-care system
• An organization that is committed to the equity, diversity and inclusion principles of humility, accountability, collaboration, courage and integrity
• A commitment to growth and development through paid professional development and continuous in-house learning
• A friendly and flexible hybrid work environment
• Competitive total rewards package including a hiring salary range of $77,965 - $82,835 plus pension plan and a bonus program
• Exceptional group benefits package, including a spending account and a robust wellness program.
• An organization that has been recognized as a

Ontario Medical Association