KINESSO - Associate Director, Programmatic
- Toronto, ON
- Permanent
- Temps-plein
- Act as the subject matter expert for programmatic strategy, providing informed channel and platform recommendations. Develop targeted, innovative programmatic campaigns aligned with client strategies and business objectives.
- Serve as the primary day-to-day contact for agency partners and clients, ensuring clear communication and alignment
- Manage the programmatic team's operations, including task management through Asana and maintaining efficient workflows.
- Oversee the team in running and optimizing campaigns with different goals/KPIs. Ensure DSPs recommendations made are based on historical performance against each KPI with consideration for broader agency objectives.
- Confidently and effectively communicate and recommend technical solutions with agency partners that drive client business results.
- Build and maintain strong relationships with vendor partners to identify emerging trends, technologies, and opportunities for client growth.
- Proactively managing potential issues that may be flagged by senior management or team members regarding campaign performance overall (e.g. low viewability placements, non-brand safe sites etc.) and identify opportunities for optimization (e.g. high performing placements with low eCPMs)
- Accountable for reviewing and approving campaigns and ensuring budgets align, naming conventions are accurate and selecting proper DSP's to align with campaign goals.
- Ensure that client expectations are met and adapt or make recommendations to adjust as required.
- Support finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.
- In partnership with Director, make recommendations to implement process improvements that better set up the team to perform more efficiently and effectively.
- Ensure processes are effectively communicated and consistently adhered to by team members.
- Deep understanding of organization's business objectives and challenges; proactively uncover new opportunities for products and solution offerings.
- Act as a subject matter expert and further develop partnerships with DSP (demand side platform) partners to ensure awareness of new features and address technical issues.
- Accountable for ensuring all team members are trained in required areas and have completed required certifications (Adobe, Google, etc.)
- Oversee the team and ensure they are utilizing advanced optimization techniques.
- Proactively presents strategic brand solutions to client teams.
- Professional or Educational background in Marketing or Advertising would give leverage to this application.
- Leadership and advanced experience in programmatic display, video, audio, CTV, DOOH, trafficking or ad operations
- Experience optimizing campaigns
- Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. CM360, Google Analytics, Google Ad Sense, etc.)
- Basic understanding of tagging for analytics
- Fundamental knowledge of online media metrics and analysis
- Learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with attention to detail accuracy.
- Excellent ability to manage and prioritize time effectively.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to develop and foster relationships with media partners and clients.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint) and Google Workspace (Google Doc, Sheets, Slides etc.)
- Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.