Senior Analyst, Data & Technology Integration
Meridian Credit Union Voir toutes les offres
- Etobicoke, ON
- 68.800-103.200 $ par an
- Permanent
- Temps-plein
- Design, plan, test, and execute Marketing technology and data enablement projects, contributing to the seamless integration and functionality of new marketing tools and systems
- Review key marketing strategies to collect requirements and design solutions with Data, IT, and Digital teams, ensuring the necessary data is integrated into CRM (Dynamics 365) to support the operation of marketing journeys, processes, and campaign measurement.
- Partner with Digital Transformation and IT to enable and optimize Google Analytics 4, including tagging, to leverage key consumer behaviors across Merdian’s digital properties.
- Evaluate the marketing technology stack to pinpoint integration points, identify gaps, and recognize potential risks. This involves uniquely combining complex multi-system data and technology platforms.
- Support system upgrades and enhancements to maintain functional and efficient integrations. This includes keeping abreast of new technologies and best practices in system integration.
- Conduct User Acceptance (UAT) and Post-Production testing to ensure proposed solutions work as intended
- Provide training for new processes, capabilities and technology integrations as required.
- Improve our ability to track the consumer’s journey across the full marketing funnel.
- Collaborate to enhance marketing attribution, ensuring alignment and data consistency across Finance, Marketing, and Business Operations teams.
- Troubleshoot and resolve data migration issues.
- Collaborate with Enterprise Analytics to identify, integrate and optimize new and existing data sources including scoring models into CDP/analytics tools for marketing orchestration.
- Prepare data migration plans including migration risk, milestones, quality and business sign-off details in conjunction with the implementation team.
- Design and maintain data architecture to support seamless integration and efficient data flow across systems.
- Partner with the Marketing Operations Manager to conduct data quality assessments, identifying and correcting errors, duplicates, and inconsistencies (routine and QA automation).
- Oversee customer data management to maintain data hygiene and governance, ensuring compliance with regulatory standards.
- Collaborate with stakeholders to evaluate processes and provide recommendations for enhancing data accuracy, quality, process efficiency, and reporting automation
- Implement database tracking and dashboards for metrics and reporting to ensure progress is measured, evaluated, and continually improved.
- Document data governance processes and outcomes.
- Minimum 4+ years of experience working with marketing automation & MarTech platforms (Dynamics 365 for Marketing, Salesforce, Marketo, Eloqua) for journey automation and segmentation.
- 4+ years’ experience designing and implementing complex Marketing Analytics and CRM cloud platforms, such as Dynamics 365, Adobe, SalesForce, and Google Analytics 4
- 4+ years of experience within a Data Integration role, preferably in the Financial Services sector.
- 4+ years of experience with modern BI/Data Visualization platforms (e.g., PowerBI, Tableau, Looker)
- 4+ years of advanced SQL, Python, Java or other relevant programming languages.
- Post-secondary education with a focus in Technology, Computer Science or related field considered an asset.
- Cloud Platform Certifications (Google Analytics, SalesForce, Microsoft Azure etc.)
- Certified Scrum Master (CSM) or Professional Scrum Master (PSM) certification is considered an asset
- We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success!
- We provide you with the tools and technology needed to delight your candidates and clients!
- You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
- Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues.
- This is not your typical "corporate" job. We work hard and we have fun!
- Embedding & leveraging technology – Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working. Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset
- Critical Thinking – The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
- Data Driven– Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
- Curiosity & Flexibility – Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.
#LI-HYBRIDSkills : Collaboration: Advanced
Manages Competing Priorities: Expert
Problem Solving: Advanced
Effective Communicator: Advanced
Critical, Strategic & Systems Thinker: Advanced
Analytical: Expert
Business Writing & Presentations: AdvancedBehaviors : Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Functional Expert: Considered a thought leader on a subject
Innovative: Consistently introduces new ideas and demonstrates original thinking
Team Player: Works well as a member of a groupMotivation : Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Self-Starter: Inspired to perform without outside helpEducation : Bachelors
Bachelors
DiplomaExperience : 4 years: Advanced SQL, Python, Java or other relevant programming languages.
4 years: Experience with modern BI/Data Visualization platforms (e.g., PowerBI, Tableau, Looker)